diff --git a/apps/web/src/components/editor/media-panel/views/media.tsx b/apps/web/src/components/editor/media-panel/views/media.tsx
index 5438737f..17893156 100644
--- a/apps/web/src/components/editor/media-panel/views/media.tsx
+++ b/apps/web/src/components/editor/media-panel/views/media.tsx
@@ -24,6 +24,7 @@ import {
 } from "@/components/ui/select";
 import { DraggableMediaItem } from "@/components/ui/draggable-item";
 import { useProjectStore } from "@/stores/project-store";
+import { addMediaToTimeline } from "@/lib/timeline-utils";
 
 export function MediaView() {
   const { mediaItems, addMediaItem, removeMediaItem } = useMediaStore();
@@ -288,6 +289,7 @@ export function MediaView() {
                         name: item.name,
                       }}
                       showPlusOnDrag={false}
+                      onAddToTimeline={(currentTime) => addMediaToTimeline(item, currentTime)}
                       rounded={false}
                     />
                   </ContextMenuTrigger>
diff --git a/apps/web/src/components/editor/media-panel/views/text.tsx b/apps/web/src/components/editor/media-panel/views/text.tsx
index bec32c85..fad79343 100644
--- a/apps/web/src/components/editor/media-panel/views/text.tsx
+++ b/apps/web/src/components/editor/media-panel/views/text.tsx
@@ -1,4 +1,30 @@
 import { DraggableMediaItem } from "@/components/ui/draggable-item";
+import { TIMELINE_CONSTANTS } from "@/constants/timeline-constants";
+import { addTextToTimeline } from "@/lib/timeline-utils";
+import { type TextElement } from "@/types/timeline";
+
+let textData: TextElement = {
+  id: "default-text",
+  type: "text",
+  name: "Default text",
+  content: "Default text",
+  fontSize: 48,
+  fontFamily: "Arial",
+  color: "#ffffff",
+  backgroundColor: "transparent",
+  textAlign: "center" as const,
+  fontWeight: "normal" as const,
+  fontStyle: "normal" as const,
+  textDecoration: "none" as const,
+  x: 0,
+  y: 0,
+  rotation: 0,
+  opacity: 1,
+  duration: TIMELINE_CONSTANTS.DEFAULT_TEXT_DURATION,
+  startTime: 0,
+  trimStart: 0,
+  trimEnd: 0,
+};
 
 export function TextView() {
   return (
@@ -11,12 +37,13 @@ export function TextView() {
           </div>
         }
         dragData={{
-          id: "default-text",
-          type: "text",
-          name: "Default text",
-          content: "Default text",
+          id: textData.id,
+          type: textData.type,
+          name: textData.name,
+          content: textData.content,
         }}
         aspectRatio={1}
+        onAddToTimeline={(currentTime) => addTextToTimeline(textData, currentTime)}
         showLabel={false}
       />
     </div>
diff --git a/apps/web/src/components/editor/timeline.tsx b/apps/web/src/components/editor/timeline.tsx
index e83b64b9..ff9e0694 100644
--- a/apps/web/src/components/editor/timeline.tsx
+++ b/apps/web/src/components/editor/timeline.tsx
@@ -48,6 +48,7 @@ import { useSelectionBox } from "@/hooks/use-selection-box";
 import { SnapIndicator } from "./snap-indicator";
 import { SnapPoint } from "@/hooks/use-timeline-snapping";
 import type { DragData, TimelineTrack } from "@/types/timeline";
+import { addTextToNewTrack, addMediaToNewTrack } from "@/lib/timeline-utils";
 import {
   getTrackHeight,
   getCumulativeHeightBefore,
@@ -228,7 +229,7 @@ export function Timeline() {
         Math.min(
           duration,
           (mouseX + scrollLeft) /
-            (TIMELINE_CONSTANTS.PIXELS_PER_SECOND * zoomLevel)
+          (TIMELINE_CONSTANTS.PIXELS_PER_SECOND * zoomLevel)
         )
       );
 
@@ -376,29 +377,7 @@ export function Timeline() {
 
         if (dragData.type === "text") {
           // Always create new text track to avoid overlaps
-          const newTrackId = addTrack("text");
-
-          addElementToTrack(newTrackId, {
-            type: "text",
-            name: dragData.name || "Text",
-            content: dragData.content || "Default Text",
-            duration: TIMELINE_CONSTANTS.DEFAULT_TEXT_DURATION,
-            startTime: 0,
-            trimStart: 0,
-            trimEnd: 0,
-            fontSize: 48,
-            fontFamily: "Arial",
-            color: "#ffffff",
-            backgroundColor: "transparent",
-            textAlign: "center",
-            fontWeight: "normal",
-            fontStyle: "normal",
-            textDecoration: "none",
-            x: 0,
-            y: 0,
-            rotation: 0,
-            opacity: 1,
-          });
+          addTextToNewTrack(dragData);
         } else {
           // Handle media items
           const mediaItem = mediaItems.find((item) => item.id === dragData.id);
@@ -407,19 +386,7 @@ export function Timeline() {
             return;
           }
 
-          const trackType = dragData.type === "audio" ? "audio" : "media";
-          let targetTrack = tracks.find((t) => t.type === trackType);
-          const newTrackId = targetTrack ? targetTrack.id : addTrack(trackType);
-
-          addElementToTrack(newTrackId, {
-            type: "media",
-            mediaId: mediaItem.id,
-            name: mediaItem.name,
-            duration: mediaItem.duration || 5,
-            startTime: 0,
-            trimStart: 0,
-            trimEnd: 0,
-          });
+          addMediaToNewTrack(mediaItem);
         }
       } catch (error) {
         console.error("Error parsing dropped item data:", error);
@@ -447,18 +414,7 @@ export function Timeline() {
               item.name === processedItem.name && item.url === processedItem.url
           );
           if (addedItem) {
-            const trackType =
-              processedItem.type === "audio" ? "audio" : "media";
-            const newTrackId = addTrack(trackType);
-            addElementToTrack(newTrackId, {
-              type: "media",
-              mediaId: addedItem.id,
-              name: addedItem.name,
-              duration: addedItem.duration || 5,
-              startTime: 0,
-              trimStart: 0,
-              trimEnd: 0,
-            });
+            addMediaToNewTrack(addedItem);
           }
         }
       } catch (error) {
@@ -946,21 +902,19 @@ export function Timeline() {
                     return (
                       <div
                         key={i}
-                        className={`absolute top-0 bottom-0 ${
-                          isMainMarker
+                        className={`absolute top-0 bottom-0 ${isMainMarker
                             ? "border-l border-muted-foreground/40"
                             : "border-l border-muted-foreground/20"
-                        }`}
+                          }`}
                         style={{
                           left: `${time * TIMELINE_CONSTANTS.PIXELS_PER_SECOND * zoomLevel}px`,
                         }}
                       >
                         <span
-                          className={`absolute top-1 left-1 text-[0.6rem] ${
-                            isMainMarker
+                          className={`absolute top-1 left-1 text-[0.6rem] ${isMainMarker
                               ? "text-muted-foreground font-medium"
                               : "text-muted-foreground/70"
-                          }`}
+                            }`}
                         >
                           {(() => {
                             const formatTime = (seconds: number) => {
diff --git a/apps/web/src/components/ui/draggable-item.tsx b/apps/web/src/components/ui/draggable-item.tsx
index 16518dde..c1f81e16 100644
--- a/apps/web/src/components/ui/draggable-item.tsx
+++ b/apps/web/src/components/ui/draggable-item.tsx
@@ -6,12 +6,14 @@ import { ReactNode, useState, useRef, useEffect } from "react";
 import { createPortal } from "react-dom";
 import { Plus } from "lucide-react";
 import { cn } from "@/lib/utils";
+import { usePlaybackStore } from "@/stores/playback-store";
 
 export interface DraggableMediaItemProps {
   name: string;
   preview: ReactNode;
   dragData: Record<string, any>;
   onDragStart?: (e: React.DragEvent) => void;
+  onAddToTimeline?: (currentTime: number) => void;
   aspectRatio?: number;
   className?: string;
   showPlusOnDrag?: boolean;
@@ -24,6 +26,7 @@ export function DraggableMediaItem({
   preview,
   dragData,
   onDragStart,
+  onAddToTimeline,
   aspectRatio = 16 / 9,
   className = "",
   showPlusOnDrag = true,
@@ -33,6 +36,11 @@ export function DraggableMediaItem({
   const [isDragging, setIsDragging] = useState(false);
   const [dragPosition, setDragPosition] = useState({ x: 0, y: 0 });
   const dragRef = useRef<HTMLDivElement>(null);
+  const currentTime = usePlaybackStore((state) => state.currentTime);
+
+  const handleAddToTimeline = () => {
+    onAddToTimeline?.(currentTime);
+  };
 
   const emptyImg = new window.Image();
   emptyImg.src =
@@ -92,7 +100,10 @@ export function DraggableMediaItem({
           >
             {preview}
             {!isDragging && (
-              <PlusButton className="opacity-0 group-hover:opacity-100" />
+              <PlusButton
+                className="opacity-0 group-hover:opacity-100"
+                onClick={handleAddToTimeline}
+              />
             )}
           </AspectRatio>
           {showLabel && (
@@ -128,7 +139,7 @@ export function DraggableMediaItem({
                 <div className="w-full h-full [&_img]:w-full [&_img]:h-full [&_img]:object-cover [&_img]:rounded-none">
                   {preview}
                 </div>
-                {showPlusOnDrag && <PlusButton />}
+                {showPlusOnDrag && <PlusButton onClick={handleAddToTimeline} tooltipText="Add to timeline or drag to position" />}
               </AspectRatio>
             </div>
           </div>,
@@ -138,11 +149,16 @@ export function DraggableMediaItem({
   );
 }
 
-function PlusButton({ className }: { className?: string }) {
+function PlusButton({ className, onClick }: { className?: string; onClick?: () => void }) {
   return (
     <Button
       size="icon"
       className={cn("absolute bottom-2 right-2 size-4", className)}
+      onClick={(e) => {
+        e.preventDefault();
+        e.stopPropagation();
+        onClick?.();
+      }}
     >
       <Plus className="!size-3" />
     </Button>
diff --git a/apps/web/src/constants/timeline-constants.ts b/apps/web/src/constants/timeline-constants.ts
index 92045c5e..8c76a2e8 100644
--- a/apps/web/src/constants/timeline-constants.ts
+++ b/apps/web/src/constants/timeline-constants.ts
@@ -74,6 +74,7 @@ export const TIMELINE_CONSTANTS = {
   PIXELS_PER_SECOND: 50,
   TRACK_HEIGHT: 60, // Default fallback
   DEFAULT_TEXT_DURATION: 5,
+  DEFAULT_IMAGE_DURATION: 5,
   ZOOM_LEVELS: [0.25, 0.5, 1, 1.5, 2, 3, 4],
 } as const;
 
diff --git a/apps/web/src/lib/timeline-utils.ts b/apps/web/src/lib/timeline-utils.ts
new file mode 100644
index 00000000..994cb314
--- /dev/null
+++ b/apps/web/src/lib/timeline-utils.ts
@@ -0,0 +1,117 @@
+import { useTimelineStore } from "@/stores/timeline-store";
+import { type MediaItem } from "@/stores/media-store";
+import { toast } from "sonner";
+import { TIMELINE_CONSTANTS } from "@/constants/timeline-constants";
+import { DragData, TextElement } from "@/types/timeline";
+
+
+const findOrCreateTrack = (trackType: "media" | "audio" | "text") => {
+  const timelineStore = useTimelineStore.getState();
+  
+  // Always create new text track to allow multiple text elements
+  if (trackType === "text") {
+    return timelineStore.addTrack(trackType);
+  }
+  
+  const existingTrack = timelineStore.tracks.find(track => track.type === trackType);
+  return existingTrack ? existingTrack.id : timelineStore.addTrack(trackType);
+};
+
+
+const checkOverlap = (trackId: string, startTime: number, duration: number, excludeElementId?: string) => {
+  const timelineStore = useTimelineStore.getState();
+  const targetTrack = timelineStore.tracks.find(track => track.id === trackId);
+  
+  if (!targetTrack) {
+    return true; 
+  }
+
+  const elementEnd = startTime + duration;
+
+  return targetTrack.elements.some((existingElement) => {
+    if (excludeElementId && existingElement.id === excludeElementId) {
+      return false;
+    }
+    
+    const existingStart = existingElement.startTime;
+    const existingEnd = existingElement.startTime + 
+      (existingElement.duration - existingElement.trimStart - existingElement.trimEnd);
+
+    return startTime < existingEnd && elementEnd > existingStart;
+  });
+};
+
+const addMediaElement = (trackId: string, item: MediaItem, startTime: number) => {
+  const timelineStore = useTimelineStore.getState();
+  
+  timelineStore.addElementToTrack(trackId, {
+    type: "media",
+    mediaId: item.id,
+    name: item.name,
+    duration: item.duration || TIMELINE_CONSTANTS.DEFAULT_IMAGE_DURATION,
+    startTime,
+    trimStart: 0,
+    trimEnd: 0,
+  });
+};
+
+const addTextElement = (trackId: string, item: TextElement | DragData, startTime: number) => {
+  const timelineStore = useTimelineStore.getState();
+  
+  timelineStore.addElementToTrack(trackId, {
+    type: "text",
+    name: item.name,
+    content: ("content" in item ? item.content : "Default Text"),
+    duration: TIMELINE_CONSTANTS.DEFAULT_TEXT_DURATION,
+    startTime,
+    trimStart: ("trimStart" in item ? item.trimStart : 0),
+    trimEnd: ("trimEnd" in item ? item.trimEnd : 0),
+    fontSize: ("fontSize" in item ? item.fontSize : 48),
+    fontFamily: ("fontFamily" in item ? item.fontFamily : "Arial"),
+    color: ("color" in item ? item.color : "#ffffff"),
+    backgroundColor: ("backgroundColor" in item ? item.backgroundColor : "transparent"),
+    textAlign: ("textAlign" in item ? item.textAlign : "center"),
+    fontWeight: ("fontWeight" in item ? item.fontWeight : "normal"),
+    fontStyle: ("fontStyle" in item ? item.fontStyle : "normal"),
+    textDecoration: ("textDecoration" in item ? item.textDecoration : "none"),
+    x: ("x" in item ? item.x : 0),
+    y: ("y" in item ? item.y : 0),
+    rotation: ("rotation" in item ? item.rotation : 0),
+    opacity: ("opacity" in item && item.opacity !== undefined ? item.opacity : 1),
+  });
+};
+
+
+// Adds a media item to the timeline at the specified time
+export const addMediaToTimeline = (item: MediaItem, currentTime: number = 0) => {
+  const trackType = item.type === "audio" ? "audio" : "media";
+  const targetTrackId = findOrCreateTrack(trackType);
+  
+  const duration = item.duration || TIMELINE_CONSTANTS.DEFAULT_IMAGE_DURATION;
+  
+  if (checkOverlap(targetTrackId, currentTime, duration)) {
+    toast.error("Cannot place element here - it would overlap with existing elements");
+    return;
+  }
+
+  addMediaElement(targetTrackId, item, currentTime);
+};
+
+// Adds a text item to the timeline at the specified time
+export const addTextToTimeline = (item: TextElement, currentTime: number = 0) => {
+  const targetTrackId = findOrCreateTrack("text");
+  addTextElement(targetTrackId, item, currentTime);
+};
+
+// Adds a media item to timeline
+export const addMediaToNewTrack = (item: MediaItem) => {
+  const trackType = item.type === "audio" ? "audio" : "media";
+  const targetTrackId = findOrCreateTrack(trackType);
+  addMediaElement(targetTrackId, item, 0);
+};
+
+// Adds a text item to timeline
+export const addTextToNewTrack = (item: TextElement | DragData) => {
+  const targetTrackId = findOrCreateTrack("text");
+  addTextElement(targetTrackId, item, 0);
+};