diff --git a/plugins/market-research/skills/market-research/references/report-template.md b/plugins/market-research/skills/market-research/references/report-template.md
index 1ecc68f..c37fd3d 100644
--- a/plugins/market-research/skills/market-research/references/report-template.md
+++ b/plugins/market-research/skills/market-research/references/report-template.md
@@ -1,6 +1,7 @@
 # Market Research Report Template
 
 Fill every section. Write to `./work/market-research/research-<YYYY-MM-DD>.md`.
+Every number carries a source link. Every candidate carries 1–2 Google Play links.
 
 ---
 
@@ -9,36 +10,39 @@ Fill every section. Write to `./work/market-research/research-<YYYY-MM-DD>.md`.
 ## Run parameters
 - Angles this run: <categories / regions / niche lens chosen in Phase 0>
 - Focus argument: <the user's focus, or "none">
-- Sources: App Store RSS (<feeds/regions pulled>) + web search (<themes>)
+- Sources: Apple RSS (<feeds/regions>) + play.google.com charts (<charts>) + web numeric (<sources>) + Trends (<ok/fallback>)
 - Candidates after history exclusion: <N> (history had <M> prior suggestions)
 
 ## Top candidates (ranked)
 
-| # | Name | Category | Clone | Market | Monet. | Niche | **Total** | Why now |
-|---|------|----------|------:|-------:|-------:|------:|----------:|---------|
-| 1 | …    | …        |    85 |     80 |     75 |    60 |      **79** | one-line trend rationale |
-| … |      |          |       |        |        |       |           |         |
+| # | Name | Category | Play link(s) | Installs | Saturation | Clone | Market | Monet. | Niche | **Total** | Why now (cited) |
+|---|------|----------|--------------|---------:|-----------:|------:|-------:|-------:|------:|----------:|-----------------|
+| 1 | …    | …        | [Play](url)  | 5M+      | 12 apps/4.2★ | 85 |   80 |   75 |  60 | **79** | trend +120% [src] |
 
-(At least 10 rows.)
+(At least 10 rows. Each Play link is verified live — HTTP 200 + package match.)
 
 ## Candidate detail
 
-For each of the top candidates:
+For each top candidate:
 
 ### <name>
-- **Package (if known):** <com.x.y or "to resolve">
+- **Play link(s):** [<package1>](url1) [, [<package2>](url2)]  ← 1–2, verified
 - **What it does:** <1–2 sentences>
-- **Why now:** <trend signal: chart movement, news, dated incumbent…>
-- **Incumbents:** <who already does this and how weak/strong>
-- **Monetization:** <ads / IAP / subscription; ARPU note>
+- **Why now:** <trend signal with a number + source link>
+- **Incumbents:** <who, and saturation: app_count + avg rating from play.py count>
+- **Monetization:** <ads / IAP / subscription; ARPU figure + source>
+- **Evidence:** installs <n> [src], trend <pct>% [src], saturation <n> apps, ARPU <…> [src]
 - **Scores:** clone <>, market <>, monetization <>, niche <> → **total <>**
 - **Clone risk flags:** <heavy ML / native / content moat / none>
 
 ## Recommended picks
 
-Top 3 to send to clone-app first, with one sentence each on why they lead.
+Top 3 to send to clone-app first, one sentence each on why they lead (cite the
+deciding number).
 
 ## Next step
 
-The user picks one or more candidates; each chosen candidate is resolved to a
-Google Play package/URL and handed to the `clone-app` skill for full feasibility.
+The user picks one or more candidates; each chosen candidate already has a
+verified Google Play URL and is handed to the `clone-app` skill for full
+feasibility. Candidates whose Play link could not be verified are flagged
+"Play link unresolved" and skipped on handoff.