diff --git a/honcho-cli/src/honcho_cli/branding.py b/honcho-cli/src/honcho_cli/branding.py
new file mode 100644
index 00000000..1d5df59e
--- /dev/null
+++ b/honcho-cli/src/honcho_cli/branding.py
@@ -0,0 +1,17 @@
+"""Honcho CLI brand constants — colours, icons, and the ASCII banner.
+"""
+
+BRAND = "#B6DAFD"
+
+BANNER = r"""
+██╗  ██╗ ██████╗ ███╗   ██╗ ██████╗██╗  ██╗ ██████╗
+██║  ██║██╔═══██╗████╗  ██║██╔════╝██║  ██║██╔═══██╗
+███████║██║   ██║██╔██╗ ██║██║     ███████║██║   ██║
+██╔══██║██║   ██║██║╚██╗██║██║     ██╔══██║██║   ██║
+██║  ██║╚██████╔╝██║ ╚████║╚██████╗██║  ██║╚██████╔╝
+╚═╝  ╚═╝ ╚═════╝ ╚═╝  ╚═══╝ ╚═════╝╚═╝  ╚═╝ ╚═════╝
+""".strip()
+
+ICON_OK = "[green]✓[/green]"
+ICON_FAIL = "[red]✗[/red]"
+ICON_RUN = f"[{BRAND}]→[/{BRAND}]"
diff --git a/honcho-cli/src/honcho_cli/commands/setup.py b/honcho-cli/src/honcho_cli/commands/setup.py
index bf5217a8..193ab222 100644
--- a/honcho-cli/src/honcho_cli/commands/setup.py
+++ b/honcho-cli/src/honcho_cli/commands/setup.py
@@ -19,16 +19,11 @@ from honcho_cli.config import (
     DEFAULT_BASE_URL,
     CLIConfig,
 )
-from honcho_cli.main import BANNER, get_resolved_config
+from honcho_cli.branding import BANNER, BRAND, ICON_FAIL, ICON_OK, ICON_RUN
 from honcho_cli.output import print_error, print_result
 
 _console = Console(stderr=True)
 
-BRAND = "#B6DAFD"
-ICON_OK = "[green]✓[/green]"
-ICON_FAIL = "[red]✗[/red]"
-ICON_RUN = f"[{BRAND}]→[/{BRAND}]"
-
 
 # --------------------------------------------------------------------------- #
 # shared helpers
@@ -211,6 +206,8 @@ def doctor(
     if not use_json():
         _console.print(f"\n[bold {BRAND}]Honcho Doctor[/bold {BRAND}]\n")
 
+    from honcho_cli.main import get_resolved_config
+
     config = get_resolved_config()
     _add("Config file", CONFIG_FILE.exists(),
          str(CONFIG_FILE) if CONFIG_FILE.exists() else f"{CONFIG_FILE} not found")
diff --git a/honcho-cli/src/honcho_cli/main.py b/honcho-cli/src/honcho_cli/main.py
index 85c82ba1..5f8e04cc 100644
--- a/honcho-cli/src/honcho_cli/main.py
+++ b/honcho-cli/src/honcho_cli/main.py
@@ -10,17 +10,9 @@ from typing import Optional
 import typer
 
 from honcho_cli import __version__
+from honcho_cli.branding import BANNER, BRAND
 from honcho_cli.output import set_json_mode
 
-BANNER = r"""
-██╗  ██╗ ██████╗ ███╗   ██╗ ██████╗██╗  ██╗ ██████╗
-██║  ██║██╔═══██╗████╗  ██║██╔════╝██║  ██║██╔═══██╗
-███████║██║   ██║██╔██╗ ██║██║     ███████║██║   ██║
-██╔══██║██║   ██║██║╚██╗██║██║     ██╔══██║██║   ██║
-██║  ██║╚██████╔╝██║ ╚████║╚██████╗██║  ██║╚██████╔╝
-╚═╝  ╚═╝ ╚═════╝ ╚═╝  ╚═══╝ ╚═════╝╚═╝  ╚═╝ ╚═════╝
-""".strip()
-
 app = typer.Typer(
     name="honcho",
     help="A terminal for Honcho — memory that reasons.",
@@ -77,7 +69,7 @@ def main(
 
         console = Console()
         if not use_json():
-            console.print(f"[bold #B6DAFD]{BANNER}[/bold #B6DAFD]")
+            console.print(f"[bold {BRAND}]{BANNER}[/bold {BRAND}]")
             console.print(f"  [dim]v{__version__}[/dim]\n")
         console.print(ctx.get_help())
         raise typer.Exit()