---
title: 🫡 Welcome to Honcho
sidebarTitle: 'Overview'
description: 'The identity layer for the agentic world'
icon: 'face-saluting'
---

<Snippet file="overview-shields.mdx" />

Honcho is an infrastructure layer that empowers AI agents with social cognition and deeper understanding of their users.

The API is built on two core concepts: *Storage* and *Insights*. The Storage API provides a flexible memory framework that can store both chat conversations and vector embeddings of user interactions. This forms the foundation for building more socially aware agents.

The Insights layer analyzes these stored interactions to build rich user profiles, which can be queried through a natural language dialectic endpoint. This allows agents to develop a nuanced understanding of users' preferences, behaviors, and needs over time.

By handling the complex infrastructure needed for memory and user understanding, Honcho lets you focus on building amazing AI experiences. No more worrying about how to scale personalization - we've got you covered.

To learn more about the project, check out our [blog
post](https://blog.plasticlabs.ai/blog/A-Simple-Honcho-Primer).

Get started below!

<CardGroup cols={3}>
  <Card
    title="Quickstart"
    icon="bolt"
    href="/getting-started/quickstart"
  >
    Quickly set up a local environment to interface with the Honcho API
  </Card>
  <Card
    title="Architecture"
    icon="building"
    href="/getting-started/architecture"
  >
    Get an overview of the different primitives and structure of Honcho
  </Card>
  <Card
    title="Honcho Primer"
    icon="scroll"
    href="https://blog.plasticlabs.ai/blog/A-Simple-Honcho-Primer"
  >
    Read our blog post that introduces Honcho, the motivations behind it, and what it will enable.
  </Card>
</CardGroup>
