diff --git a/README.md b/README.md
deleted file mode 100644
index f043950..0000000
--- a/README.md
+++ /dev/null
@@ -1,134 +0,0 @@
-# kcal – the personal food nutrition journal
-[![CI Status](https://github.com/kcal-app/kcal/actions/workflows/ci.yml/badge.svg)](https://github.com/kcal-app/kcal/actions/workflows/ci.yml)
-[![Coverage Status](https://coveralls.io/repos/github/kcal-app/kcal/badge.svg?branch=main)](https://coveralls.io/github/kcal-app/kcal?branch=main)
-
-## Deployment
-
-### Heroku
-
-[![Deploy](https://www.herokucdn.com/deploy/button.svg)](https://heroku.com/deploy)
-
-The default username and password for a Heroku deployment is `kcal`/`kcal`.
-
-#### Using Heroku CLI
-
-For a manual deploy using Heroku CLI, execute the following after initial deployment:
-
-    heroku run php artisan migrate
-    heroku run php artisan user:add
-    heroku config:set APP_KEY=$(php artisan --no-ansi key:generate --show)
-
-#### Search drivers
-
-See the [Search](#search-mag) section for information about supported drivers. Additional
-environment variable configuration is necessary when using any search driver other
-than the default ("null").
-
-#### Redis Add-on
-
-The [Heroku Redis](https://elements.heroku.com/addons/heroku-redis) add-on can be
-added to the app and will work without any configuration changes. It is left out
-of the default build only because it takes a very long time to provision.
-
-## Search :mag:
-
-The "ingredient" (food or recipe) search for journal entries and recipe ingredients
-supports three different backends using the `SCOUT_DRIVER` environment variable.
-In all cases, always ensure that the `SCOUT_DRIVER` environment variable is only
-set once in kcal's `.env` file.
-
-Currently, the food and recipe *list* searches do not take advantage of these
-search drivers. Support for those searches will be added if the Laravel JSON:API
-adds support for Scout (see: laravel-json-api/laravel#32).
-
-### Algolia (`algolia`)
-
-1. [Create and/or log in](https://www.algolia.com/users/sign_in) to an Algolia account.
-
-1. Create an application for kcal.
-
-1. Navigate to the application's "API Keys" section.
-
-1. Using the **Application ID** and **Admin API Key** values, update kcal's `.env` file:
-
-        SCOUT_DRIVER=algolia
-        ALGOLIA_APP_ID=<APPLICATION_ID>
-        ALGOLIA_SECRET=<ADMIN_API_KEY>
-
-### ElasticSearch (`elastic`)
-
-1. Determine the host and port for your ElasticSearch service.
-
-1. Update kcal's `.env` file.
-
-        SCOUT_DRIVER=elastic
-        ELASTIC_HOST=<HOST:PORT>
-        ELASTIC_PORT=<PORT>
-
-   Note: The `ELASTIC_PORT` variable is a convenience option specifically for
-   Docker Compose configurations and is not strictly required.
-   
-1. Run Elastic's migrations.
-
-        php artisan elastic:migrate
-
-### Fallback (`null`)
-
-The fallback driver is a simple `WHERE ... LIKE` clause search on a couple of key
-fields. Results will not be ordered by relevance, and some fields will not be
-searched (e.g. the tags fields). Using one of the other options is highly recommended.
-
-Set `SCOUT_DRIVER=null` in kcal's `.env` file to use the fallback driver.
-
-## Development
-
-### Laravel Sail
-
-#### Prerequisites
-
-- [Composer](https://getcomposer.org/download/)
-- [Docker](https://docs.docker.com/get-docker/)
-- [Docker compose](https://docs.docker.com/compose/install/)
-
-1. Clone the repository.
-
-        git clone https://github.com/kcal-app/kcal.git
-
-1. Move in to the cloned folder.
-
-        cd kcal
-
-1. Install development dependencies.
-
-        composer install
-
-1. Create a local `.env` file.
-
-        cp .env.local.example .env
-
-   Note: the default `APP_URL` setting is `http://127.0.0.1`. If you have
-   [dnsmasq](https://thekelleys.org.uk/dnsmasq/doc.html) or something similar
-   configured for the `test` domain you can change this to `http://kcal.test`.
-
-1. Generate an app key.
-
-        touch .env
-        php artisan key:generate
-
-1. Run it! :sailboat:
-
-        vendor/bin/sail up -d
-
-1. (On first run) Run migrations.
-
-        vendor/bin/sail artisan migrate
-        vendor/bin/sail artisan elastic:migrate
-
-1. (On first run) Create the initial user.
-
-        vendor/bin/sail artisan db:seed --class UserSeeder
-
-    The default username and password is `admin@kcal.test`.
-
-Once the application finishes starting, navigate to [http://127.0.0.1:8080](http://127.0.0.1:8080)
-(or [http://kcal.test:8080](http://kcal.test:8080) if configured).
diff --git a/README.txt b/README.txt
new file mode 100644
index 0000000..54c5932
--- /dev/null
+++ b/README.txt
@@ -0,0 +1,3 @@
+This is the demo branch for http://demo.kcal.cooking
+
+You probably want https://github.com/kcal-app/kcal
diff --git a/composer.json b/composer.json
index c157a12..f8f3b77 100644
--- a/composer.json
+++ b/composer.json
@@ -17,6 +17,7 @@
         "cloudcreativity/laravel-json-api": "^3.2",
         "cviebrock/eloquent-sluggable": "^8.0",
         "doctrine/dbal": "^3.0",
+        "fakerphp/faker": "^1.14",
         "fideloper/proxy": "^4.4",
         "fruitcake/laravel-cors": "^2.0",
         "guzzlehttp/guzzle": "^7.0.1",
@@ -32,7 +33,6 @@
         "brianium/paratest": "^6.2",
         "cloudcreativity/json-api-testing": "^3.2",
         "facade/ignition": "^2.5",
-        "fakerphp/faker": "^1.9.1",
         "laravel/breeze": "^1.0",
         "laravel/sail": "^0.0.5",
         "mockery/mockery": "^1.4.2",
diff --git a/composer.lock b/composer.lock
index b6facd3..cbdc20b 100644
--- a/composer.lock
+++ b/composer.lock
@@ -4,7 +4,7 @@
         "Read more about it at https://getcomposer.org/doc/01-basic-usage.md#installing-dependencies",
         "This file is @generated automatically"
     ],
-    "content-hash": "b404494454b0ff89c0db3d7eb87e3a44",
+    "content-hash": "4e6584f6ced86392415351d8c793c1ea",
     "packages": [
         {
             "name": "algolia/algoliasearch-client-php",
@@ -1761,6 +1761,71 @@
             },
             "time": "2020-02-14T23:51:21+00:00"
         },
+        {
+            "name": "fakerphp/faker",
+            "version": "v1.14.1",
+            "source": {
+                "type": "git",
+                "url": "https://github.com/FakerPHP/Faker.git",
+                "reference": "ed22aee8d17c7b396f74a58b1e7fefa4f90d5ef1"
+            },
+            "dist": {
+                "type": "zip",
+                "url": "https://api.github.com/repos/FakerPHP/Faker/zipball/ed22aee8d17c7b396f74a58b1e7fefa4f90d5ef1",
+                "reference": "ed22aee8d17c7b396f74a58b1e7fefa4f90d5ef1",
+                "shasum": ""
+            },
+            "require": {
+                "php": "^7.1 || ^8.0",
+                "psr/container": "^1.0",
+                "symfony/deprecation-contracts": "^2.2"
+            },
+            "conflict": {
+                "fzaninotto/faker": "*"
+            },
+            "require-dev": {
+                "bamarni/composer-bin-plugin": "^1.4.1",
+                "ext-intl": "*",
+                "symfony/phpunit-bridge": "^4.4 || ^5.2"
+            },
+            "suggest": {
+                "ext-curl": "Required by Faker\\Provider\\Image to download images.",
+                "ext-dom": "Required by Faker\\Provider\\HtmlLorem for generating random HTML.",
+                "ext-iconv": "Required by Faker\\Provider\\ru_RU\\Text::realText() for generating real Russian text.",
+                "ext-mbstring": "Required for multibyte Unicode string functionality."
+            },
+            "type": "library",
+            "extra": {
+                "branch-alias": {
+                    "dev-main": "v1.15-dev"
+                }
+            },
+            "autoload": {
+                "psr-4": {
+                    "Faker\\": "src/Faker/"
+                }
+            },
+            "notification-url": "https://packagist.org/downloads/",
+            "license": [
+                "MIT"
+            ],
+            "authors": [
+                {
+                    "name": "François Zaninotto"
+                }
+            ],
+            "description": "Faker is a PHP library that generates fake data for you.",
+            "keywords": [
+                "data",
+                "faker",
+                "fixtures"
+            ],
+            "support": {
+                "issues": "https://github.com/FakerPHP/Faker/issues",
+                "source": "https://github.com/FakerPHP/Faker/tree/v.1.14.1"
+            },
+            "time": "2021-03-30T06:27:33+00:00"
+        },
         {
             "name": "fideloper/proxy",
             "version": "4.4.1",
@@ -8425,71 +8490,6 @@
             },
             "time": "2020-10-16T08:27:54+00:00"
         },
-        {
-            "name": "fakerphp/faker",
-            "version": "v1.14.1",
-            "source": {
-                "type": "git",
-                "url": "https://github.com/FakerPHP/Faker.git",
-                "reference": "ed22aee8d17c7b396f74a58b1e7fefa4f90d5ef1"
-            },
-            "dist": {
-                "type": "zip",
-                "url": "https://api.github.com/repos/FakerPHP/Faker/zipball/ed22aee8d17c7b396f74a58b1e7fefa4f90d5ef1",
-                "reference": "ed22aee8d17c7b396f74a58b1e7fefa4f90d5ef1",
-                "shasum": ""
-            },
-            "require": {
-                "php": "^7.1 || ^8.0",
-                "psr/container": "^1.0",
-                "symfony/deprecation-contracts": "^2.2"
-            },
-            "conflict": {
-                "fzaninotto/faker": "*"
-            },
-            "require-dev": {
-                "bamarni/composer-bin-plugin": "^1.4.1",
-                "ext-intl": "*",
-                "symfony/phpunit-bridge": "^4.4 || ^5.2"
-            },
-            "suggest": {
-                "ext-curl": "Required by Faker\\Provider\\Image to download images.",
-                "ext-dom": "Required by Faker\\Provider\\HtmlLorem for generating random HTML.",
-                "ext-iconv": "Required by Faker\\Provider\\ru_RU\\Text::realText() for generating real Russian text.",
-                "ext-mbstring": "Required for multibyte Unicode string functionality."
-            },
-            "type": "library",
-            "extra": {
-                "branch-alias": {
-                    "dev-main": "v1.15-dev"
-                }
-            },
-            "autoload": {
-                "psr-4": {
-                    "Faker\\": "src/Faker/"
-                }
-            },
-            "notification-url": "https://packagist.org/downloads/",
-            "license": [
-                "MIT"
-            ],
-            "authors": [
-                {
-                    "name": "François Zaninotto"
-                }
-            ],
-            "description": "Faker is a PHP library that generates fake data for you.",
-            "keywords": [
-                "data",
-                "faker",
-                "fixtures"
-            ],
-            "support": {
-                "issues": "https://github.com/FakerPHP/Faker/issues",
-                "source": "https://github.com/FakerPHP/Faker/tree/v.1.14.1"
-            },
-            "time": "2021-03-30T06:27:33+00:00"
-        },
         {
             "name": "filp/whoops",
             "version": "2.12.0",
diff --git a/database/Seeders/DemoSeeder.php b/database/Seeders/DemoSeeder.php
new file mode 100644
index 0000000..bc708f2
--- /dev/null
+++ b/database/Seeders/DemoSeeder.php
@@ -0,0 +1,52 @@
+<?php
+
+namespace Database\Seeders;
+
+use App\Models\Recipe;
+use Illuminate\Database\Seeder;
+use Illuminate\Support\Carbon;
+use Illuminate\Support\Facades\DB;
+use Illuminate\Support\Facades\Storage;
+use Ramsey\Uuid\Uuid;
+
+class DemoSeeder extends Seeder
+{
+    /**
+     * Seed the demo application database.
+     */
+    public function run(): void
+    {
+        $this->call(DatabaseSeeder::class);
+
+        // Manually associate demo media files.
+        $values = [];
+        $conversations = new \stdClass();
+        $conversations->header = true;
+        $conversations->preview = true;
+        $conversations = json_encode($conversations);
+        $empty = json_encode([]);
+        for ($i = 1; $i <= 25; $i++) {
+            $values[] = [
+                'id' => $i,
+                'model_type' => Recipe::class,
+                'model_id' => $i,
+                'uuid' => Uuid::uuid4(),
+                'collection_name' => 'default',
+                'name' => $i,
+                'file_name' => "{$i}.jpg",
+                'mime_type' => 'image/jpeg',
+                'disk'  => 'media',
+                'conversions_disk' => 'media',
+                'size' => Storage::disk('media')->getSize("{$i}/{$i}.jpg"),
+                'manipulations' => $empty,
+                'custom_properties' => $empty,
+                'generated_conversions' => $conversations,
+                'responsive_images' => $empty,
+                'order_column' => $i,
+                'created_at' => Carbon::now(),
+                'updated_at' => Carbon::now(),
+            ];
+        }
+        DB::table('media')->insert($values);
+    }
+}
diff --git a/public/media/.gitignore b/public/media/.gitignore
deleted file mode 100644
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--- a/public/media/.gitignore
+++ /dev/null
@@ -1,2 +0,0 @@
-*
-!.gitignore
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