diff --git a/docs/faq.rst b/docs/faq.rst
index 71d9e4c4e..b92d173dd 100644
--- a/docs/faq.rst
+++ b/docs/faq.rst
@@ -154,7 +154,7 @@ For more info see:
 What is the recommended way to deploy a Scrapy crawler in production?
 ---------------------------------------------------------------------
 
-See :ref:`topics-scrapyd`.
+See :ref:`topics-deploy`.
 
 Can I use JSON for large exports?
 ---------------------------------
diff --git a/docs/index.rst b/docs/index.rst
index 4097aba31..b442df4ba 100644
--- a/docs/index.rst
+++ b/docs/index.rst
@@ -150,7 +150,7 @@ Solving specific problems
    topics/leaks
    topics/images
    topics/ubuntu
-   topics/deployment
+   topics/deploy
    topics/autothrottle
    topics/benchmarking
    topics/jobs
@@ -186,8 +186,8 @@ Solving specific problems
 :doc:`topics/ubuntu`
     Install latest Scrapy packages easily on Ubuntu
 
-:doc:`topics/deployment`
-    Deploying your Scrapy project in production.
+:doc:`topics/deploy`
+    Deploying your Scrapy spiders and run them in a remote server.
 
 :doc:`topics/autothrottle`
     Adjust crawl rate dynamically based on load.
diff --git a/docs/topics/deploy.rst b/docs/topics/deploy.rst
index 8f8c55c2f..f57069921 100644
--- a/docs/topics/deploy.rst
+++ b/docs/topics/deploy.rst
@@ -1,29 +1,72 @@
-.. _topics-deployment:
+.. _topics-deploy:
 
-==========
-Deployment
-==========
+=================
+Deploying Spiders
+=================
 
-The recommended way to deploy Scrapy projects to a server is through `Scrapyd`_.
+This section describes the different options you have for deploying your Scrapy
+spiders to run them on a regular basis. Running Scrapy spiders in your local
+machine is very convenient for the (early) development stage, but not so much
+when you need to execute long-running spiders or move spiders to run in
+production continously. This is where the solutions for deploying Scrapy
+spiders come in.
 
-.. _Scrapyd: https://github.com/scrapy/scrapyd
+The most popular choices, for deploying Scrapy spiders, are:
+
+* :ref:`Scrapy Cloud <deploy-scrapy-cloud>` (open source, easier to setup)
+* :ref:`Scrapyd <deploy-scrapyd>` (open source, harder to setup)
+
+.. _deploy-scrapy-cloud:
+
+Deploying to Scrapy Cloud
+=========================
+
+`Scrapy Cloud`_ is a hosted, cloud-based service by `Scrapinghub`_, the company
+behind Scrapy.
+
+Advantages:
+
+- easy to setup (no need to setup or manage servers)
+- well-designed UI to manage spiders and review scraped items, logs and stats
+- cheap pricing (cheaper than renting a server, for small workloads)
+
+Disadvantages:
+
+- it's not open source
+
+To deploy spiders to Scrapy Cloud you can use the `shub`_ command line tool.
+Please refer to the `Scrapy Cloud documentation`_ for more information.
+
+The configuration is read from the ``scrapy.cfg`` file just like
+``scrapyd-deploy``.
+
+.. _deploy-scrapyd:
 
 Deploying to a Scrapyd Server
 =============================
 
-You can deploy to a Scrapyd server using the `Scrapyd client <https://github.com/scrapy/scrapyd-client>`_. You can add targets to your ``scrapy.cfg`` file which can be deployed to using the ``scrapyd-deploy`` command.
+`Scrapyd`_ is an open source application to run Scrapy spiders. It is
+maintained by some of the Scrapy developers.
 
-The basic syntax is as follows:
+Advantages:
 
-    scrapyd-deploy <target> -p <project>
+- it's open source, so it can be installed and run anywhere
 
-For more information please refer to the `Deploying your project`_ section.
+Disadvantages:
 
+- simple UI (no analytics, graphs or rich log/items browsing)
+- requires setting up servers, installing and configuring scrapyd on them. An
+  APT repo with Ubuntu packages is provided by the Scrapyd team
+
+To deploy spiders to Scrapyd, you can use the scrapyd-deploy tool provided by
+the `scrapyd-client`_ package. Please refer to the `scrapyd-deploy
+documentation`_ for more information.
+
+.. _Scrapyd: https://github.com/scrapy/scrapyd
 .. _Deploying your project: https://scrapyd.readthedocs.org/en/latest/deploy.html
-
-Deploying to Scrapinghub
-========================
-
-You can deploy to Scrapinghub using Scrapinghub's command line client, `shub`_. The configuration is read from the ``scrapy.cfg`` file just like ``scrapyd-deploy``.
-
-.. _shub: https://github.com/scrapinghub/shub
+.. _Scrapy Cloud: http://scrapinghub.com/scrapy-cloud/
+.. _scrapyd-client: https://github.com/scrapy/scrapyd-client
+.. _shub: http://doc.scrapinghub.com/shub.html
+.. _scrapyd-deploy documentation: http://scrapyd.readthedocs.org/en/latest/deploy.html
+.. _Scrapy Cloud documentation: http://doc.scrapinghub.com/scrapy-cloud.html
+.. _Scrapinghub: http://scrapinghub.com/