diff --git a/.bumpversion.cfg b/.bumpversion.cfg
index 7b5734549..adeda5112 100644
--- a/.bumpversion.cfg
+++ b/.bumpversion.cfg
@@ -1,5 +1,5 @@
 [bumpversion]
-current_version = 1.0.0rc3
+current_version = 1.0.0
 commit = True
 tag = True
 tag_name = {new_version}
diff --git a/scrapy/VERSION b/scrapy/VERSION
index 1bb19905f..3eefcb9dd 100644
--- a/scrapy/VERSION
+++ b/scrapy/VERSION
@@ -1 +1 @@
-1.0.0rc3
+1.0.0