diff --git a/.travis-workarounds.sh b/.travis-workarounds.sh
index 3f7727376..5c34e54f7 100755
--- a/.travis-workarounds.sh
+++ b/.travis-workarounds.sh
@@ -10,3 +10,6 @@ if [[ "${TOXENV}" == "pypy" ]]; then
     # or it'll take precedence over the PPA installed one.
     sudo rm -rf /usr/local/pypy/bin
 fi
+
+# Workaround travis-ci/travis-ci#2065
+pip install -U wheel
diff --git a/.travis.yml b/.travis.yml
index f61c936a0..9c3bbf533 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -13,12 +13,23 @@ matrix:
   - env: TOXENV=py33
   - env: TOXENV=docs
 install:
-- ./.travis-workarounds.sh
-- pip install tox
+- "./.travis-workarounds.sh"
+- pip install -U tox
 script: tox
 notifications:
   irc:
     use_notice: true
     skip_join: true
     channels:
-    - "irc.freenode.org#scrapy"
+    - irc.freenode.org#scrapy
+deploy:
+  provider: pypi
+  distributions: "sdist bdist_wheel"
+  user: scrapy
+  password:
+    secure: JaAKcy1AXWXDK3LXdjOtKyaVPCSFoCGCnW15g4f65E/8Fsi9ZzDfmBa4Equs3IQb/vs/if2SVrzJSr7arN7r9Z38Iv1mUXHkFAyA3Ym8mThfABBzzcUWEQhIHrCX0Tdlx9wQkkhs+PZhorlmRS4gg5s6DzPaeA2g8SCgmlRmFfA=
+  on:
+    tags: true
+    all_branches: true
+    repo: scrapy/scrapy
+    condition: $TOXENV = py27