diff --git a/README.rst b/README.rst
index 5e9065e18..cbc647fcc 100644
--- a/README.rst
+++ b/README.rst
@@ -2,6 +2,9 @@
 Scrapy
 ======
 
+.. image:: https://badge.fury.io/py/Scrapy.png
+   :target: http://badge.fury.io/py/Scrapy
+
 .. image:: https://secure.travis-ci.org/scrapy/scrapy.png?branch=master
    :target: http://travis-ci.org/scrapy/scrapy