diff --git a/docs/topics/practices.rst b/docs/topics/practices.rst
index f64da22d8..b1b8c9e9c 100644
--- a/docs/topics/practices.rst
+++ b/docs/topics/practices.rst
@@ -288,9 +288,8 @@ Here are some tips to keep in mind when dealing with these kinds of sites:
 * use a pool of rotating IPs. For example, the free `Tor project`_ or paid
   services like `ProxyMesh`_. An open source alternative is `scrapoxy`_, a
   super proxy that you can attach your own proxies to.
-* use a highly distributed downloader that circumvents bans internally, so you
-  can just focus on parsing clean pages. One example of such downloaders is
-  `Zyte Smart Proxy Manager`_
+* use a ban avoidance service, such as `Zyte API`_, which provides a `Scrapy
+  plugin <https://github.com/scrapy-plugins/scrapy-zyte-api>`__
 
 If you are still unable to prevent your bot getting banned, consider contacting
 `commercial support`_.
@@ -301,4 +300,4 @@ If you are still unable to prevent your bot getting banned, consider contacting
 .. _Common Crawl: https://commoncrawl.org/
 .. _testspiders: https://github.com/scrapinghub/testspiders
 .. _scrapoxy: https://scrapoxy.io/
-.. _Zyte Smart Proxy Manager: https://www.zyte.com/smart-proxy-manager/
+.. _Zyte API: https://docs.zyte.com/zyte-api/get-started.html