diff --git a/sites/scrapy.org/Makefile b/sites/scrapy.org/Makefile
index 72f355f93..f074e308e 100644
--- a/sites/scrapy.org/Makefile
+++ b/sites/scrapy.org/Makefile
@@ -8,9 +8,6 @@ all : build tests
 
 build : docs
 
-docs :
-	sphinx-build -a -b pickle docs/scrapy-docs docs/pickle
-
 tests :
 	$(SETTINGS); \
 	django-admin.py test