diff --git a/.bumpversion.cfg b/.bumpversion.cfg
index a00b7cfb3..53e873427 100644
--- a/.bumpversion.cfg
+++ b/.bumpversion.cfg
@@ -1,5 +1,5 @@
 [bumpversion]
-current_version = 2.9.0
+current_version = 2.10.0
 commit = True
 tag = True
 tag_name = {new_version}
diff --git a/docs/news.rst b/docs/news.rst
index 940093e58..c55c0b222 100644
--- a/docs/news.rst
+++ b/docs/news.rst
@@ -5,7 +5,7 @@ Release notes
 
 .. _release-2.10.0:
 
-Scrapy 2.10.0 (YYYY-MM-DD)
+Scrapy 2.10.0 (2023-08-04)
 --------------------------
 
 Highlights:
diff --git a/scrapy/VERSION b/scrapy/VERSION
index c8e38b614..10c2c0c3d 100644
--- a/scrapy/VERSION
+++ b/scrapy/VERSION
@@ -1 +1 @@
-2.9.0
+2.10.0