diff --git a/scrapy/tests/test_utils_deprecate.py b/scrapy/tests/test_utils_deprecate.py
index 1d434512c..b255ca601 100644
--- a/scrapy/tests/test_utils_deprecate.py
+++ b/scrapy/tests/test_utils_deprecate.py
@@ -99,11 +99,13 @@ class WarnWhenSubclassedTest(unittest.TestCase):
         self.assertEqual(len(w), 1)
         assert issubclass(w[0].category, MyWarning)
 
+        # warns once instantations in the same lineno
         with warnings.catch_warnings(record=True) as w:
-            _i1 = Deprecated()
-            _i2 = Deprecated()
+            for _ in range(10):
+                _i1 = Deprecated()
+                _i2 = Deprecated()
 
-        self.assertEqual(len(w), 1)
+        self.assertEqual(len(w), 2)
         assert issubclass(w[0].category, MyWarning)
 
     def test_warning_auto_message(self):
diff --git a/scrapy/utils/deprecate.py b/scrapy/utils/deprecate.py
index d4e5b835e..252a1eb53 100644
--- a/scrapy/utils/deprecate.py
+++ b/scrapy/utils/deprecate.py
@@ -49,7 +49,6 @@ def create_deprecated_class(name, new_class, clsdict=None,
 
         deprecated_class = None
         warned_on_subclass = False
-        warned_on_instance = False
 
         def __new__(metacls, name, bases, clsdict_):
             cls = super(DeprecatedClass, metacls).__new__(metacls, name, bases, clsdict_)
@@ -86,8 +85,7 @@ def create_deprecated_class(name, new_class, clsdict=None,
         def __call__(cls, *args, **kwargs):
             meta = cls.__class__
             old = meta.deprecated_class
-            if (cls is old) and not (warn_once and meta.warned_on_instance):
-                meta.warned_on_instance = True
+            if cls is old:
                 msg = instance_warn_message.format(cls=_clspath(cls),
                                                    new=_clspath(new_class))
                 warnings.warn(msg, warn_category, stacklevel=2)