diff --git a/.coveragerc b/.coveragerc
index 3baaf659a..3105409ba 100644
--- a/.coveragerc
+++ b/.coveragerc
@@ -1,3 +1,19 @@
 [run]
+branch = true
 include = scrapy/*
-omit = scrapy/xlib*,scrapy/tests*
+omit =
+  tests/*
+  scrapy/xlib/*
+  scrapy/conf.py
+  scrapy/stats.py
+  scrapy/project.py
+  scrapy/utils/decorator.py
+  scrapy/statscol.py
+  scrapy/squeue.py
+  scrapy/log.py
+  scrapy/dupefilter.py
+  scrapy/command.py
+  scrapy/linkextractor.py
+  scrapy/spider.py
+  scrapy/contrib/*
+  scrapy/contrib_exp/*
diff --git a/.travis.yml b/.travis.yml
index d714c0ff8..aee08919e 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -7,8 +7,11 @@ env:
  - TOXENV=py33
  - TOXENV=docs
 install:
- - pip install -U tox twine wheel
+ - pip install -U tox twine wheel codecov coveralls
 script: tox
+after_success:
+  - codecov
+  - coveralls
 notifications:
   irc:
     use_notice: true
diff --git a/README.rst b/README.rst
index 7006925ae..ec3604875 100644
--- a/README.rst
+++ b/README.rst
@@ -18,6 +18,10 @@ Scrapy
    :target: https://github.com/scrapy/scrapy/wiki/Python-3-Porting
    :alt: Python 3 Porting Status
 
+.. image:: https://img.shields.io/codecov/c/github/scrapy/scrapy/master.svg
+   :target: http://codecov.io/github/scrapy/scrapy?branch=master
+   :alt: Coverage report
+
 
 Overview
 ========
diff --git a/docs/contributing.rst b/docs/contributing.rst
index ad9a3805a..be34bf98c 100644
--- a/docs/contributing.rst
+++ b/docs/contributing.rst
@@ -154,6 +154,13 @@ To run a specific test (say ``tests/test_loader.py``) use:
 
     ``tox -- tests/test_loader.py``
 
+To see coverage report install `coverage`_ (``pip install coverage``) and run:
+
+    ``coverage report``
+
+see output of ``coverage --help`` for more options like html or xml report.
+
+.. _coverage: https://pypi.python.org/pypi/coverage
 
 Writing tests
 -------------
diff --git a/tests/__init__.py b/tests/__init__.py
index d017afad4..d940f28ea 100644
--- a/tests/__init__.py
+++ b/tests/__init__.py
@@ -13,6 +13,14 @@ os.environ['http_proxy'] = ''
 os.environ['https_proxy'] = ''
 os.environ['ftp_proxy'] = ''
 
+# Absolutize paths to coverage config and output file because tests that
+# spawn subprocesses also changes current working directory.
+_sourceroot = os.path.dirname(os.path.dirname(os.path.abspath(__file__)))
+if 'COV_CORE_CONFIG' in os.environ:
+    os.environ['COVERAGE_FILE'] = os.path.join(_sourceroot, '.coverage')
+    os.environ['COV_CORE_CONFIG'] = os.path.join(_sourceroot,
+                                                 os.environ['COV_CORE_CONFIG'])
+
 try:
     import unittest.mock as mock
 except ImportError:
diff --git a/tests/requirements-py3.txt b/tests/requirements-py3.txt
index 8f9e22f0b..e37a2e68d 100644
--- a/tests/requirements-py3.txt
+++ b/tests/requirements-py3.txt
@@ -1,4 +1,5 @@
 pytest>=2.6.0
 pytest-twisted
+pytest-cov
 testfixtures
 jmespath
diff --git a/tests/requirements.txt b/tests/requirements.txt
index 4f1520021..452a884e0 100644
--- a/tests/requirements.txt
+++ b/tests/requirements.txt
@@ -3,5 +3,6 @@ mock
 mitmproxy==0.10.1
 netlib==0.10.1
 pytest-twisted
+pytest-cov
 jmespath
 testfixtures
diff --git a/tests/test_command_version.py b/tests/test_command_version.py
index 420713d87..37e1f2543 100644
--- a/tests/test_command_version.py
+++ b/tests/test_command_version.py
@@ -14,4 +14,16 @@ class VersionTest(ProcessTest, unittest.TestCase):
     def test_output(self):
         encoding = getattr(sys.stdout, 'encoding') or 'utf-8'
         _, out, _ = yield self.execute([])
-        self.assertEqual(out.strip().decode(encoding), "Scrapy %s" % scrapy.__version__)
+        self.assertEqual(
+            out.strip().decode(encoding),
+            "Scrapy %s" % scrapy.__version__,
+        )
+
+    @defer.inlineCallbacks
+    def test_verbose_output(self):
+        encoding = getattr(sys.stdout, 'encoding') or 'utf-8'
+        _, out, _ = yield self.execute(['-v'])
+        headers = [l.partition(":")[0].strip()
+                   for l in out.strip().decode(encoding).splitlines()]
+        self.assertEqual(headers, ['Scrapy', 'lxml', 'libxml2', 'Twisted',
+                                   'Python', 'pyOpenSSL', 'Platform'])
diff --git a/tox.ini b/tox.ini
index 9e5b2fa13..8b4c9e875 100644
--- a/tox.ini
+++ b/tox.ini
@@ -15,7 +15,7 @@ deps =
     leveldb
     -rtests/requirements.txt
 commands =
-    py.test {posargs:scrapy tests}
+    py.test --cov=scrapy --cov-report= {posargs:scrapy tests}
 
 [testenv:precise]
 basepython = python2.7
@@ -34,7 +34,7 @@ basepython = python2.7
 commands =
     pip install -U https://github.com/scrapy/w3lib/archive/master.zip#egg=w3lib
     pip install -U https://github.com/scrapy/queuelib/archive/master.zip#egg=queuelib
-    py.test {posargs:scrapy tests}
+    py.test --cov=scrapy --cov-report= {posargs:scrapy tests}
 
 [testenv:py33]
 basepython = python3.3