diff --git a/README.rst b/README.rst
index ec3604875..6cbed75ee 100644
--- a/README.rst
+++ b/README.rst
@@ -6,6 +6,10 @@ Scrapy
    :target: https://pypi.python.org/pypi/Scrapy
    :alt: PyPI Version
 
+.. image:: https://img.shields.io/pypi/dm/Scrapy.svg
+   :target: https://pypi.python.org/pypi/Scrapy
+   :alt: PyPI Monthly downloads
+
 .. image:: https://img.shields.io/travis/scrapy/scrapy/master.svg
    :target: http://travis-ci.org/scrapy/scrapy
    :alt: Build Status