diff --git a/docs/intro/overview.rst b/docs/intro/overview.rst
index dd80c7bd0..d75f7f636 100644
--- a/docs/intro/overview.rst
+++ b/docs/intro/overview.rst
@@ -4,7 +4,7 @@
 Scrapy at a glance
 ==================
 
-Scrapy is an application framework for crawling web sites and extracting
+Scrapy (pronounced SKRAY-peye /ˈskreɪpaɪ/) is an application framework for crawling web sites and extracting
 structured data which can be used for a wide range of useful applications, like
 data mining, information processing or historical archival.