diff --git a/scrapy/__init__.py b/scrapy/__init__.py
index 94bc2b695..7f08bf70d 100644
--- a/scrapy/__init__.py
+++ b/scrapy/__init__.py
@@ -2,8 +2,8 @@
 Scrapy - a screen scraping framework written in Python
 """
 
-version_info = (0, 10, 0, 'rc1')
-__version__ = "0.10-rc1"
+version_info = (0, 10, 0, '')
+__version__ = "0.10"
 
 import sys, os, warnings
 
diff --git a/setup.py b/setup.py
index 899136679..03bc2e746 100644
--- a/setup.py
+++ b/setup.py
@@ -78,12 +78,9 @@ scripts = ['bin/scrapy']
 if os.name == 'nt':
     scripts.append('extras/scrapy.bat')
 
-# Dynamically calculate the version based on scrapy.__version__
-version = ".".join(map(str, __import__('scrapy').version_info[:2]))
-
 setup_args = {
     'name': 'Scrapy',
-    'version': version,
+    'version': __import__('scrapy').__version__,
     'url': 'http://scrapy.org',
     'description': 'A high-level Python Screen Scraping framework',
     'long_description': 'Scrapy is a high level scraping and web crawling framework for writing spiders to crawl and parse web pages for all kinds of purposes, from information retrieval to monitoring or testing web sites.',