diff --git a/scrapyd/launcher.py b/scrapyd/launcher.py
index 7d4b3883a..a624e5057 100644
--- a/scrapyd/launcher.py
+++ b/scrapyd/launcher.py
@@ -96,7 +96,7 @@ class ScrapyProcessProtocol(protocol.ProcessProtocol):
             self.log("Process died: exitstatus=%r " % status.value.exitCode)
         self.deferred.callback(self)
 
-    def log(self, msg):
-        fmt = 'project=%(project)r spider=%(spider)r job=%(job)r pid=%(pid)r log=%(log)r items=%(items)r'
-        log.msg(format=fmt, project=self.project, spider=self.spider,
+    def log(self, action):
+        fmt = '%(action)s project=%(project)r spider=%(spider)r job=%(job)r pid=%(pid)r log=%(log)r items=%(items)r'
+        log.msg(format=fmt, action=action, project=self.project, spider=self.spider,
                 job=self.job, pid=self.pid, log=self.logfile, items=self.itemsfile)