diff --git a/Scrapy-release-procedure.md b/Scrapy-release-procedure.md
index d0ac98c..8fdc5e4 100644
--- a/Scrapy-release-procedure.md
+++ b/Scrapy-release-procedure.md
@@ -56,13 +56,15 @@ git push upstream 1.2 1.2.3
 
 ## Python Package Index
 
-New Scrapy versions are automatically deployed on the Python Package Index
-through Travis CI.
+New Scrapy versions are automatically deployed on the
+[Python PackageIndex](https://pypi.org/project/Scrapy/) through
+[Travis CI](https://travis-ci.org/scrapy/scrapy/builds), at the
+end of the Python 2.7 job of the tag build.
 
 However, high-level requirements like supported Python versions or
-operating system families should be updated in
-https://pypi.org/project/Scrapy/ if they change in the Scrapy version
-being released.
+operating system families should be updated in the
+[Python PackageIndex](https://pypi.org/project/Scrapy/) if they
+change in the Scrapy version being released.
 
 ## Read the Docs