diff --git a/messages/en.json b/messages/en.json
index 59f725d..08263c2 100644
--- a/messages/en.json
+++ b/messages/en.json
@@ -10,7 +10,8 @@
 	"footer": {
 		"copyright": "© {year} VERT.",
 		"source_code": "Source code",
-		"discord_server": "Discord server"
+		"discord_server": "Discord server",
+		"privacy_policy": "Privacy policy"
 	},
 	"upload": {
 		"title": "The file converter you'll love.",
@@ -248,5 +249,8 @@
 		"button": "JPEGIFY {compression}%!!!",
 		"download": "Download",
 		"delete": "Delete"
+	},
+	"privacy": {
+		"title": "Privacy Policy"
 	}
 }
diff --git a/src/lib/components/layout/Footer.svelte b/src/lib/components/layout/Footer.svelte
index cb0226a..0e4867f 100644
--- a/src/lib/components/layout/Footer.svelte
+++ b/src/lib/components/layout/Footer.svelte
@@ -5,6 +5,7 @@
 	const items = $derived([
 		[m["footer.source_code"](), GITHUB_URL_VERT],
 		[m["footer.discord_server"](), DISCORD_URL],
+		[m["footer.privacy_policy"](), "/privacy"],
 	]);
 
 	const year = new Date().getFullYear();
diff --git a/src/lib/components/layout/Gradients.svelte b/src/lib/components/layout/Gradients.svelte
index 7a7d85b..27df8e7 100644
--- a/src/lib/components/layout/Gradients.svelte
+++ b/src/lib/components/layout/Gradients.svelte
@@ -41,6 +41,11 @@
 			color: "var(--bg-gradient-red-from)",
 			at: 100,
 		},
+		{
+			matcher: (path) => path === "/privacy/",
+			color: "var(--bg-gradient-red-from)",
+			at: 100,
+		},
 	]);
 
 	const color = $derived(
diff --git a/src/routes/privacy/+page.svelte b/src/routes/privacy/+page.svelte
new file mode 100644
index 0000000..8350d1e
--- /dev/null
+++ b/src/routes/privacy/+page.svelte
@@ -0,0 +1,112 @@
+<script lang="ts">
+	import { m } from "$lib/paraglide/messages";
+	import { ShieldCheckIcon } from "lucide-svelte";
+</script>
+
+<div class="flex flex-col h-full items-center">
+	<h1 class="hidden md:block text-[40px] tracking-tight leading-[72px] mb-6">
+		<ShieldCheckIcon size="40" class="inline-block -mt-2 mr-2" />
+		{m["privacy.title"]()}
+	</h1>
+
+	<div
+		class="w-full max-w-[1280px] flex flex-col md:flex-row gap-4 p-4 md:px-4 md:py-0"
+	>
+		<div class="bg-panel rounded-2xl p-6 shadow-panel text-lg font-normal">
+			<h2 class="text-2xl mb-3">Summary</h2>
+			<p class="mb-4">
+				VERT's privacy policy is very simple: we do not collect or store
+				any data on you at all. We don't use cookies or trackers,
+				analytics are completely private, and all conversions (except
+				videos) happen locally on your browser. Videos are deleted after
+				being downloaded, or an hour, unless explicitly given permission
+				by you to be stored; it will only be used for the purpose of
+				troubleshooting.
+				<br />
+				<br />
+				Note this may only apply to the official VERT instance at
+				<a href="https://vert.sh" class="underline">vert.sh</a>;
+				third-party instances may handle your data differently.
+			</p>
+
+			<h2 class="text-2xl mb-3">Conversions</h2>
+			<p class="mb-4">
+				Most conversions (images, documents, audio) happen entirely
+				locally on your device using WebAssembly versions of the
+				relevant tools (e.g. ImageMagick, Pandoc, FFmpeg). This means
+				your files never leave your device and we will never have access
+				to them.
+				<br />
+				<br />
+				Video conversions are performed on our servers because they require
+				more processing power and cannot be done very quickly on the browser
+				yet. Videos you convert with VERT are deleted after being downloaded,
+				or after one hour, unless you explicitly give permission for us to
+				store them longer purely for troubleshooting purposes.
+			</p>
+
+			<h2 class="text-2xl mb-3">Conversion Errors</h2>
+			<div class="mb-4">
+				When a video conversion fails, we may collect some anonymous
+				data to help us diagnose the issue. This data may include:
+				<ul class="list-disc list-inside mt-2 mb-2">
+					<li>The job ID, which is the anonymized file name</li>
+					<li>The format you converted from</li>
+					<li>The format you converted to</li>
+					<li>
+						The FFmpeg stderr output of your job (error message)
+					</li>
+					<li>
+						The actual video file (if given explicit permission)
+					</li>
+				</ul>
+				This information is used solely for the purpose of diagnosing conversion
+				issues. The actual video file will only ever be collected if you
+				give us permission to do so, where it will only be used for troubleshooting.
+			</div>
+
+			<h3 class="text-xl mt-4 mb-2">Analytics</h3>
+			<p class="mb-4">
+				We self-host a Plausible instance for completely anonymous and
+				aggregated analytics. Plausible does not use cookies and
+				complies with all major privacy regulations (GDPR/CCPA/PECR).
+				You can opt out of analytics in the "Privacy & data" section in <a
+					href="/settings"
+					class="underline">settings</a
+				>
+				and read more about Plausible's privacy practices
+				<a
+					href="https://plausible.io/privacy-focused-web-analytics"
+					class="underline">here</a
+				>.
+			</p>
+
+			<h3 class="text-xl mt-4 mb-2">Local Storage</h3>
+			<p class="mb-4">
+				We use your browser's local storage to save your settings, and
+				your browser's session storage to temporarily store the GitHub
+				contributors list for the "About" section to reduce repeated
+				GitHub API requests. No personal data is stored or transmitted.
+				<br />
+				<br />
+				The WebAssembly versions of the conversion tools we use (FFmpeg,
+				ImageMagick, Pandoc) are also stored locally on your browser when
+				you first visit the website, so you don’t need to redownload them
+				each visit. No personal data is stored or transmitted. You may view
+				or delete this data at any time in the "Privacy & data" section in
+				<a href="/settings" class="underline">settings</a>.
+			</p>
+
+			<h3 class="text-xl mt-4 mb-2">Contact</h3>
+			<p class="mb-0">
+				For questions, email us at: <a
+					href="mailto:hello@vert.sh"
+					class="underline">hello@vert.sh</a
+				>. If you are using a third-party instance of VERT, please
+                contact the hoster of that instance instead.
+			</p>
+
+			<p class="text-sm text-muted mt-6">Last updated: 2025-10-16</p>
+		</div>
+	</div>
+</div>