diff --git a/src/lib/components/layout/Gradients.svelte b/src/lib/components/layout/Gradients.svelte
index 7a7d85b..f05271e 100644
--- a/src/lib/components/layout/Gradients.svelte
+++ b/src/lib/components/layout/Gradients.svelte
@@ -46,8 +46,8 @@
 	const color = $derived(
 		Object.values(colors).find((p) => p.matcher(page.url.pathname)) || {
 			matcher: () => false,
-			color: "transparent",
-			at: 0,
+			color: "var(--bg-gradient-from)",
+			at: 100,
 		},
 	);
 
@@ -64,9 +64,14 @@
 	const maskImage = $derived(
 		`linear-gradient(to top, transparent ${100 - at.current}%, black 100%)`,
 	);
+
+	const showLogo = $derived(
+		page.url.pathname === "/" ||
+			/^[\w-]+-[\w-]+$/.test(page.url.pathname.replace(/^\/|\/$/g, "")),
+	);
 </script>
 
-{#if page.url.pathname === "/"}
+{#if showLogo}
 	<div
 		class="fixed -z-30 top-0 left-0 w-screen h-screen flex items-center justify-center overflow-hidden"
 		transition:fade={{
diff --git a/src/lib/components/layout/Navbar/Base.svelte b/src/lib/components/layout/Navbar/Base.svelte
index 101245e..1fc7853 100644
--- a/src/lib/components/layout/Navbar/Base.svelte
+++ b/src/lib/components/layout/Navbar/Base.svelte
@@ -37,7 +37,9 @@
 		{
 			name: m["navbar.upload"](),
 			url: "/",
-			activeMatch: (pathname) => pathname === "/",
+			activeMatch: (pathname) =>
+				pathname === "/" ||
+				/^[\w-]+-[\w-]+$/.test(pathname.replace(/^\/|\/$/g, "")),
 			icon: UploadIcon,
 		},
 		{
diff --git a/src/routes/[formats]/+page.server.ts b/src/routes/[formats]/+page.server.ts
new file mode 100644
index 0000000..5a351e4
--- /dev/null
+++ b/src/routes/[formats]/+page.server.ts
@@ -0,0 +1,96 @@
+import { converters } from "$lib/converters";
+import type { EntryGenerator } from "./$types";
+
+// generate conversion pairs at build time (e.g. mkv-mp4) for SEO
+export const entries: EntryGenerator = () => {
+	const seenPairs = new Set<string>();
+
+	const addPair = (
+		fromName: string,
+		fromSupported: boolean,
+		toName: string,
+		toSupported: boolean,
+	) => {
+		if (!fromSupported || !toSupported || fromName === toName) return;
+
+		const from = fromName.replace(".", "").toLowerCase();
+		const to = toName.replace(".", "").toLowerCase();
+		const slug = `${from}-${to}`;
+
+		if (!seenPairs.has(slug)) seenPairs.add(slug);
+	};
+
+	// check all conversions (same converter and cross-converter)
+	for (const fromConverter of converters) {
+		for (const toConverter of converters) {
+			const sameConverter = fromConverter.name === toConverter.name;
+
+			for (const fromFormat of fromConverter.supportedFormats) {
+				for (const toFormat of toConverter.supportedFormats) {
+					// skip if same converter and same format, or if different converter but formats are the same
+					if (sameConverter && fromFormat.name === toFormat.name)
+						continue;
+					if (!sameConverter && fromFormat.name === toFormat.name)
+						continue;
+
+					addPair(
+						fromFormat.name,
+						fromFormat.fromSupported,
+						toFormat.name,
+						toFormat.toSupported,
+					);
+				}
+			}
+		}
+	}
+
+	const result = Array.from(seenPairs).map((slug) => ({ formats: slug }));
+	console.log(`[SEO] generating ${result.length} format conversion routes`);
+	return result;
+};
+
+export const prerender = true;
+
+export const load = ({ params }) => {
+	const { formats } = params;
+
+	// parse the slug (e.g. { from: "mkv", to: "mp4" })
+	const parts = formats.split("-");
+
+	if (parts.length !== 2) {
+		return {
+			fromFormat: null,
+			toFormat: null,
+			error: "Invalid format slug",
+		};
+	}
+
+	const [from, to] = parts;
+	const fromFormat = `.${from}`;
+	const toFormat = `.${to}`;
+
+	let fromValid = false;
+	let toValid = false;
+
+	for (const converter of converters) {
+		for (const format of converter.supportedFormats) {
+			if (format.name === fromFormat && format.fromSupported)
+				fromValid = true;
+			if (format.name === toFormat && format.toSupported) toValid = true;
+		}
+	}
+
+	if (!fromValid || !toValid) {
+		return {
+			fromFormat: null,
+			toFormat: null,
+			error: "Invalid conversion pair",
+		};
+	}
+
+	return {
+		fromFormat,
+		toFormat,
+		error: null,
+	};
+};
diff --git a/src/routes/[formats]/+page.svelte b/src/routes/[formats]/+page.svelte
new file mode 100644
index 0000000..ae9f526
--- /dev/null
+++ b/src/routes/[formats]/+page.svelte
@@ -0,0 +1,35 @@
+<script lang="ts">
+	import { error, log } from "$lib/logger";
+	import Index from "../+page.svelte";
+	const { data } = $props();
+
+	$effect(() => {
+		if (data.fromFormat && data.toFormat) {
+			log(["SEO"], `converting from: ${data.fromFormat}`);
+			log(["SEO"], `converting to: ${data.toFormat}`);
+		} else if (data.error) {
+			error(["SEO"], `invalid slug: ${data.error}`);
+		}
+	});
+</script>
+
+<svelte:head>
+	{#if data.fromFormat && data.toFormat}
+		<title
+			>Convert {data.fromFormat.replace(".", "").toUpperCase()} to {data.toFormat
+				.replace(".", "")
+				.toUpperCase()} - VERT</title
+		>
+		<meta
+			name="description"
+			content="Convert {data.fromFormat
+				.replace('.', '')
+				.toUpperCase()} files to {data.toFormat
+				.replace('.', '')
+				.toUpperCase()} with VERT. No ads, no tracking, open source, and all processing (other than video) is done on your device."
+		/>
+	{/if}
+</svelte:head>
+
+<!-- render main upload page -->
+<Index />