diff --git a/app/Http/Responses/LoginResponse.php b/app/Http/Responses/LoginResponse.php
index 87982eca..ded8f861 100644
--- a/app/Http/Responses/LoginResponse.php
+++ b/app/Http/Responses/LoginResponse.php
@@ -2,6 +2,7 @@
 
 namespace App\Http\Responses;
 
+use App\Services\AuthEntryPointService;
 use Illuminate\Http\JsonResponse;
 use Illuminate\Http\RedirectResponse;
 use Laravel\Fortify\Contracts\LoginResponse as LoginResponseContract;
@@ -9,13 +10,15 @@ use Laravel\Fortify\Fortify;
 
 class LoginResponse implements LoginResponseContract
 {
+    public function __construct(private readonly AuthEntryPointService $authEntryPointService) {}
+
     /**
      * Create an HTTP response that represents the object.
      */
     public function toResponse($request): JsonResponse|RedirectResponse
     {
-        // Flash a session variable to indicate the user just logged in
         session()->flash('show_encryption_prompt', true);
+        $this->authEntryPointService->queueReturningUserCookie();
 
         return $request->wantsJson()
             ? response()->json(['two_factor' => false])
diff --git a/app/Http/Responses/RegisterResponse.php b/app/Http/Responses/RegisterResponse.php
index 7314fb55..f0533182 100644
--- a/app/Http/Responses/RegisterResponse.php
+++ b/app/Http/Responses/RegisterResponse.php
@@ -2,14 +2,19 @@
 
 namespace App\Http\Responses;
 
+use App\Services\AuthEntryPointService;
 use Illuminate\Http\JsonResponse;
 use Laravel\Fortify\Contracts\RegisterResponse as RegisterResponseContract;
 use Symfony\Component\HttpFoundation\Response;
 
 class RegisterResponse implements RegisterResponseContract
 {
+    public function __construct(private readonly AuthEntryPointService $authEntryPointService) {}
+
     public function toResponse($request): Response
     {
+        $this->authEntryPointService->queueReturningUserCookie();
+
         if ($request->wantsJson()) {
             return new JsonResponse('', 201);
         }
diff --git a/app/Http/Responses/TwoFactorLoginResponse.php b/app/Http/Responses/TwoFactorLoginResponse.php
index 1d62c4c4..6cf31aee 100644
--- a/app/Http/Responses/TwoFactorLoginResponse.php
+++ b/app/Http/Responses/TwoFactorLoginResponse.php
@@ -2,6 +2,7 @@
 
 namespace App\Http\Responses;
 
+use App\Services\AuthEntryPointService;
 use Illuminate\Http\JsonResponse;
 use Illuminate\Http\RedirectResponse;
 use Laravel\Fortify\Contracts\TwoFactorLoginResponse as TwoFactorLoginResponseContract;
@@ -9,13 +10,15 @@ use Laravel\Fortify\Fortify;
 
 class TwoFactorLoginResponse implements TwoFactorLoginResponseContract
 {
+    public function __construct(private readonly AuthEntryPointService $authEntryPointService) {}
+
     /**
      * Create an HTTP response that represents the object.
      */
     public function toResponse($request): JsonResponse|RedirectResponse
     {
-        // Flash a session variable to indicate the user just logged in
         session()->flash('show_encryption_prompt', true);
+        $this->authEntryPointService->queueReturningUserCookie();
 
         return $request->wantsJson()
             ? new JsonResponse('', 204)
diff --git a/app/Services/AuthEntryPointService.php b/app/Services/AuthEntryPointService.php
new file mode 100644
index 00000000..4265058f
--- /dev/null
+++ b/app/Services/AuthEntryPointService.php
@@ -0,0 +1,58 @@
+<?php
+
+namespace App\Services;
+
+use Illuminate\Http\Request;
+use Illuminate\Support\Facades\Cookie;
+use Laravel\Fortify\Features;
+use Symfony\Component\HttpFoundation\Cookie as HttpFoundationCookie;
+
+class AuthEntryPointService
+{
+    private const COOKIE_NAME = 'whisper_money_returning_user';
+
+    private const COOKIE_MINUTES = 60 * 24 * 365 * 5;
+
+    public function __construct(private readonly LandingAuthOverrideService $landingAuthOverrideService) {}
+
+    /**
+     * @api
+     */
+    public function guestRedirectRoute(Request $request): string
+    {
+        if (
+            $this->hasAuthenticatedBefore($request)
+            || ! Features::enabled(Features::registration())
+            || $this->landingAuthOverrideService->authButtonsHidden($request)
+        ) {
+            return route('login');
+        }
+
+        return route('register');
+    }
+
+    public function queueReturningUserCookie(): void
+    {
+        Cookie::queue($this->makeReturningUserCookie());
+    }
+
+    private function hasAuthenticatedBefore(Request $request): bool
+    {
+        return filter_var($request->cookie(self::COOKIE_NAME), FILTER_VALIDATE_BOOL);
+    }
+
+    private function makeReturningUserCookie(): HttpFoundationCookie
+    {
+        return Cookie::make(
+            self::COOKIE_NAME,
+            '1',
+            self::COOKIE_MINUTES,
+            '/',
+            config('session.domain'),
+            config('session.secure'),
+            true,
+            false,
+            config('session.same_site', 'lax'),
+        );
+    }
+}
diff --git a/bootstrap/app.php b/bootstrap/app.php
index 41a83c47..58d435d1 100644
--- a/bootstrap/app.php
+++ b/bootstrap/app.php
@@ -6,6 +6,7 @@ use App\Http\Middleware\EnsureUserIsSubscribed;
 use App\Http\Middleware\HandleAppearance;
 use App\Http\Middleware\HandleInertiaRequests;
 use App\Http\Middleware\SetLocale;
+use App\Services\AuthEntryPointService;
 use Illuminate\Foundation\Application;
 use Illuminate\Foundation\Configuration\Exceptions;
 use Illuminate\Foundation\Configuration\Middleware;
@@ -21,6 +22,8 @@ return Application::configure(basePath: dirname(__DIR__))
         health: '/up',
     )
     ->withMiddleware(function (Middleware $middleware): void {
+        $middleware->redirectGuestsTo(fn (Request $request) => app(AuthEntryPointService::class)->guestRedirectRoute($request));
+
         $middleware->encryptCookies(except: ['appearance', 'sidebar_state', 'chart-color-scheme']);
 
         $middleware->trustProxies(
diff --git a/resources/js/components/partials/header.tsx b/resources/js/components/partials/header.tsx
index cd8e013a..3bd7f3bf 100644
--- a/resources/js/components/partials/header.tsx
+++ b/resources/js/components/partials/header.tsx
@@ -1,5 +1,5 @@
 import { cn } from '@/lib/utils';
-import { dashboard } from '@/routes';
+import { dashboard, login } from '@/routes';
 import { type SharedData } from '@/types';
 import { __ } from '@/utils/i18n';
 import { Link, usePage } from '@inertiajs/react';
@@ -119,7 +119,7 @@ export default function Header({
                                 </Link>
                             ) : (
                                 <>
-                                    <Link href="/login">
+                                    <Link href={login({ query: { force: 1 } })}>
                                         <Button
                                             variant={'ghost'}
                                             size="sm"
@@ -227,7 +227,9 @@ export default function Header({
                                     </Link>
                                 ) : (
                                     <>
-                                        <Link href="/login">
+                                        <Link
+                                            href={login({ query: { force: 1 } })}
+                                        >
                                             <Button
                                                 variant={'ghost'}
                                                 className="cursor-pointer"
diff --git a/resources/js/pages/auth/register.tsx b/resources/js/pages/auth/register.tsx
index a8b36671..99c51bfd 100644
--- a/resources/js/pages/auth/register.tsx
+++ b/resources/js/pages/auth/register.tsx
@@ -33,7 +33,7 @@ export default function Register({
 
     useEffect(() => {
         if (hideAuthButtons) {
-            router.visit(login());
+            router.visit(login({ query: { force: 1 } }));
         }
     }, [hideAuthButtons]);
 
@@ -153,7 +153,10 @@ export default function Register({
 
                         <div className="text-center text-sm text-muted-foreground">
                             {__('Already have an account?')}{' '}
-                            <TextLink href={login()} tabIndex={6}>
+                            <TextLink
+                                href={login({ query: { force: 1 } })}
+                                tabIndex={6}
+                            >
                                 {__('Log in')}
                             </TextLink>
                         </div>
diff --git a/tests/Feature/AccountControllerTest.php b/tests/Feature/AccountControllerTest.php
index cb80f179..dd64bb37 100644
--- a/tests/Feature/AccountControllerTest.php
+++ b/tests/Feature/AccountControllerTest.php
@@ -11,22 +11,24 @@ use App\Models\RealEstateDetail;
 use App\Models\User;
 
 beforeEach(function () {
+    config(['landing.hide_auth_buttons' => false]);
+
     $this->user = User::factory()->onboarded()->create();
     $this->actingAs($this->user);
 });
 
-test('guests are redirected to the login page for accounts index', function () {
+test('guests are redirected to the registration page for accounts index', function () {
     auth()->logout();
 
-    $this->get(route('accounts.list'))->assertRedirect(route('login'));
+    $this->get(route('accounts.list'))->assertRedirect(route('register'));
 });
 
-test('guests are redirected to the login page for account show', function () {
+test('guests are redirected to the registration page for account show', function () {
     auth()->logout();
 
     $account = Account::factory()->create(['user_id' => $this->user->id]);
 
-    $this->get(route('accounts.show', $account))->assertRedirect(route('login'));
+    $this->get(route('accounts.show', $account))->assertRedirect(route('register'));
 });
 
 test('authenticated users can visit the accounts index', function () {
diff --git a/tests/Feature/Auth/AuthenticationTest.php b/tests/Feature/Auth/AuthenticationTest.php
index dbb42976..a75928c7 100644
--- a/tests/Feature/Auth/AuthenticationTest.php
+++ b/tests/Feature/Auth/AuthenticationTest.php
@@ -10,6 +10,23 @@ test('login screen can be rendered', function () {
     $response->assertStatus(200);
 });
 
+test('login screen can be rendered with an intended destination in session', function () {
+    $response = $this
+        ->withSession(['url.intended' => route('dashboard')])
+        ->get(route('login'));
+
+    $response->assertSuccessful();
+});
+
+test('login screen stays available for returning users with an intended destination', function () {
+    $response = $this
+        ->withCookie('whisper_money_returning_user', '1')
+        ->withSession(['url.intended' => route('dashboard')])
+        ->get(route('login'));
+
+    $response->assertSuccessful();
+});
+
 test('users can authenticate using the login screen', function () {
     $user = User::factory()->withoutTwoFactor()->create();
 
@@ -19,7 +36,9 @@ test('users can authenticate using the login screen', function () {
     ]);
 
     $this->assertAuthenticated();
-    $response->assertRedirect(route('dashboard', absolute: false));
+    $response
+        ->assertRedirect(route('dashboard', absolute: false))
+        ->assertCookie('whisper_money_returning_user');
 });
 
 test('users with two factor enabled are redirected to two factor challenge', function () {
diff --git a/tests/Feature/Auth/PasswordConfirmationTest.php b/tests/Feature/Auth/PasswordConfirmationTest.php
index c950e3eb..cf8dad6f 100644
--- a/tests/Feature/Auth/PasswordConfirmationTest.php
+++ b/tests/Feature/Auth/PasswordConfirmationTest.php
@@ -3,6 +3,10 @@
 use App\Models\User;
 use Inertia\Testing\AssertableInertia as Assert;
 
+beforeEach(function () {
+    config(['landing.hide_auth_buttons' => false]);
+});
+
 test('confirm password screen can be rendered', function () {
     $user = User::factory()->create();
 
@@ -18,5 +22,5 @@ test('confirm password screen can be rendered', function () {
 test('password confirmation requires authentication', function () {
     $response = $this->get(route('password.confirm'));
 
-    $response->assertRedirect(route('login'));
+    $response->assertRedirect(route('register'));
 });
diff --git a/tests/Feature/Auth/RegistrationTest.php b/tests/Feature/Auth/RegistrationTest.php
index e8ef4e48..ab1411d9 100644
--- a/tests/Feature/Auth/RegistrationTest.php
+++ b/tests/Feature/Auth/RegistrationTest.php
@@ -56,7 +56,9 @@ test('new users can register with force query when auth buttons are hidden', fun
     ]);
 
     $this->assertAuthenticated();
-    $response->assertRedirect(route('onboarding', absolute: false));
+    $response
+        ->assertRedirect(route('onboarding', absolute: false))
+        ->assertCookie('whisper_money_returning_user');
 });
 
 test('new users can register', function () {
@@ -70,7 +72,9 @@ test('new users can register', function () {
     ]);
 
     $this->assertAuthenticated();
-    $response->assertRedirect(route('onboarding', absolute: false));
+    $response
+        ->assertRedirect(route('onboarding', absolute: false))
+        ->assertCookie('whisper_money_returning_user');
 });
 
 test('new users store their detected timezone on registration', function () {
diff --git a/tests/Feature/CashflowPageTest.php b/tests/Feature/CashflowPageTest.php
index 1ad36781..8255d598 100644
--- a/tests/Feature/CashflowPageTest.php
+++ b/tests/Feature/CashflowPageTest.php
@@ -3,8 +3,12 @@
 use App\Models\User;
 use Inertia\Testing\AssertableInertia;
 
-test('guests are redirected to login', function () {
-    $this->get(route('cashflow'))->assertRedirect(route('login'));
+beforeEach(function () {
+    config(['landing.hide_auth_buttons' => false]);
+});
+
+test('guests are redirected to registration', function () {
+    $this->get(route('cashflow'))->assertRedirect(route('register'));
 });
 
 test('period prop is null when no query param given', function () {
diff --git a/tests/Feature/DashboardTest.php b/tests/Feature/DashboardTest.php
index 22d5d728..6473161e 100644
--- a/tests/Feature/DashboardTest.php
+++ b/tests/Feature/DashboardTest.php
@@ -1,11 +1,49 @@
 <?php
 
 use App\Models\User;
+use Laravel\Fortify\Features;
+
+beforeEach(function () {
+    config(['landing.hide_auth_buttons' => false]);
+});
+
+test('new guests are redirected to the registration page', function () {
+    $this->get(route('dashboard'))->assertRedirect(route('register'));
+});
+
+test('returning guests are redirected to the login page', function () {
+    $this
+        ->withCookie('whisper_money_returning_user', '1')
+        ->get(route('dashboard'))
+        ->assertRedirect(route('login'));
+});
+
+test('new guests are redirected to the login page when registration is disabled', function () {
+    config([
+        'fortify.features' => array_values(array_filter(
+            config('fortify.features'),
+            fn (string $feature): bool => $feature !== Features::registration(),
+        )),
+    ]);
 
-test('guests are redirected to the login page', function () {
     $this->get(route('dashboard'))->assertRedirect(route('login'));
 });
 
+test('new guests are redirected to the login page when auth buttons are hidden', function () {
+    config(['landing.hide_auth_buttons' => true]);
+
+    $this->get(route('dashboard'))->assertRedirect(route('login'));
+});
+
+test('new guests with landing auth override are redirected to the registration page', function () {
+    config(['landing.hide_auth_buttons' => true]);
+
+    $this
+        ->withCookie(config('landing.auth_override.cookie_name'), '1')
+        ->get(route('dashboard'))
+        ->assertRedirect(route('register'));
+});
+
 test('authenticated users can visit the dashboard', function () {
     $this->actingAs(User::factory()->onboarded()->create());
 
diff --git a/tests/Feature/OpenBanking/OpenBankingFeatureFlagTest.php b/tests/Feature/OpenBanking/OpenBankingFeatureFlagTest.php
index 091165b4..8fec4865 100644
--- a/tests/Feature/OpenBanking/OpenBankingFeatureFlagTest.php
+++ b/tests/Feature/OpenBanking/OpenBankingFeatureFlagTest.php
@@ -1,5 +1,9 @@
 <?php
 
+beforeEach(function () {
+    config(['landing.hide_auth_buttons' => false]);
+});
+
 test('guests cannot access institutions route', function () {
     $this->getJson('/open-banking/institutions?country=ES')
         ->assertUnauthorized();
@@ -14,10 +18,10 @@ test('guests cannot access authorize route', function () {
 
 test('guests are redirected away from callback route', function () {
     $this->get('/open-banking/callback?code=test')
-        ->assertRedirect(route('login'));
+        ->assertRedirect(route('register'));
 });
 
 test('guests are redirected away from connections index', function () {
     $this->get('/settings/connections')
-        ->assertRedirect(route('login'));
+        ->assertRedirect(route('register'));
 });
diff --git a/tests/Feature/Settings/CategoryTest.php b/tests/Feature/Settings/CategoryTest.php
index 95f16641..35a7d6b0 100644
--- a/tests/Feature/Settings/CategoryTest.php
+++ b/tests/Feature/Settings/CategoryTest.php
@@ -7,6 +7,10 @@ use App\Models\Category;
 use App\Models\User;
 use Illuminate\Database\UniqueConstraintViolationException;
 
+beforeEach(function () {
+    config(['landing.hide_auth_buttons' => false]);
+});
+
 test('authenticated users can view their categories', function () {
     $user = User::factory()->create();
     $categories = Category::factory()->count(3)->create(['user_id' => $user->id]);
@@ -256,10 +260,10 @@ test('users cannot delete categories they do not own', function () {
 
 test('guests cannot access category management', function () {
     $response = $this->get(route('categories.index'));
-    $response->assertRedirect(route('login'));
+    $response->assertRedirect(route('register'));
 
     $response = $this->post(route('categories.store'), []);
-    $response->assertRedirect(route('login'));
+    $response->assertRedirect(route('register'));
 });
 
 test('default categories are created when user registers', function () {
diff --git a/tests/Feature/Settings/ChartColorSchemeTest.php b/tests/Feature/Settings/ChartColorSchemeTest.php
index 2a6396a8..45955bda 100644
--- a/tests/Feature/Settings/ChartColorSchemeTest.php
+++ b/tests/Feature/Settings/ChartColorSchemeTest.php
@@ -4,6 +4,10 @@ use App\Enums\ChartColorScheme;
 use App\Models\User;
 use App\Models\UserSetting;
 
+beforeEach(function () {
+    config(['landing.hide_auth_buttons' => false]);
+});
+
 test('chart color scheme can be updated', function () {
     $user = User::factory()->create();
 
@@ -35,7 +39,7 @@ test('chart color scheme requires authentication', function () {
         'chart_color_scheme' => 'blue',
     ]);
 
-    $response->assertRedirect(route('login'));
+    $response->assertRedirect(route('register'));
 });
 
 test('chart color scheme creates setting when none exists', function () {
diff --git a/tests/Feature/Settings/NetWorthChartLoanPreferenceTest.php b/tests/Feature/Settings/NetWorthChartLoanPreferenceTest.php
index 1fc6ec3a..8ecb9020 100644
--- a/tests/Feature/Settings/NetWorthChartLoanPreferenceTest.php
+++ b/tests/Feature/Settings/NetWorthChartLoanPreferenceTest.php
@@ -3,6 +3,10 @@
 use App\Models\User;
 use App\Models\UserSetting;
 
+beforeEach(function () {
+    config(['landing.hide_auth_buttons' => false]);
+});
+
 test('net worth chart loan preference can be updated', function () {
     $user = User::factory()->create();
 
@@ -34,7 +38,7 @@ test('net worth chart loan preference requires authentication', function () {
         'include_loans_in_net_worth_chart' => false,
     ]);
 
-    $response->assertRedirect(route('login'));
+    $response->assertRedirect(route('register'));
 });
 
 test('net worth chart loan preference creates setting when none exists', function () {
diff --git a/tests/Feature/Settings/NetWorthChartRealEstatePreferenceTest.php b/tests/Feature/Settings/NetWorthChartRealEstatePreferenceTest.php
index 5fb0de3d..dd9c59f8 100644
--- a/tests/Feature/Settings/NetWorthChartRealEstatePreferenceTest.php
+++ b/tests/Feature/Settings/NetWorthChartRealEstatePreferenceTest.php
@@ -3,6 +3,10 @@
 use App\Models\User;
 use App\Models\UserSetting;
 
+beforeEach(function () {
+    config(['landing.hide_auth_buttons' => false]);
+});
+
 test('net worth chart real estate preference can be updated', function () {
     $user = User::factory()->create();
 
@@ -34,7 +38,7 @@ test('net worth chart real estate preference requires authentication', function
         'include_real_estate_in_net_worth_chart' => false,
     ]);
 
-    $response->assertRedirect(route('login'));
+    $response->assertRedirect(route('register'));
 });
 
 test('net worth chart real estate preference creates setting when none exists', function () {
diff --git a/tests/Feature/Settings/TimezoneTest.php b/tests/Feature/Settings/TimezoneTest.php
index 7301ebe9..b281b682 100644
--- a/tests/Feature/Settings/TimezoneTest.php
+++ b/tests/Feature/Settings/TimezoneTest.php
@@ -2,6 +2,10 @@
 
 use App\Models\User;
 
+beforeEach(function () {
+    config(['landing.hide_auth_buttons' => false]);
+});
+
 test('timezone can be backfilled for authenticated users without one', function () {
     $user = User::factory()->create(['timezone' => null]);
 
@@ -42,5 +46,5 @@ test('timezone backfill requires authentication', function () {
         'timezone' => 'Europe/Madrid',
     ]);
 
-    $response->assertRedirect(route('login'));
+    $response->assertRedirect(route('register'));
 });
diff --git a/tests/Feature/SubscriptionTest.php b/tests/Feature/SubscriptionTest.php
index 2db44b78..16f71af2 100644
--- a/tests/Feature/SubscriptionTest.php
+++ b/tests/Feature/SubscriptionTest.php
@@ -10,13 +10,16 @@ use App\Models\User;
 use Illuminate\Http\RedirectResponse;
 
 beforeEach(function () {
-    config(['subscriptions.enabled' => true]);
+    config([
+        'landing.hide_auth_buttons' => false,
+        'subscriptions.enabled' => true,
+    ]);
 });
 
 test('guests cannot access subscription pages', function () {
-    $this->get(route('subscribe'))->assertRedirect(route('login'));
-    $this->get(route('subscribe.checkout'))->assertRedirect(route('login'));
-    $this->get(route('subscribe.success'))->assertRedirect(route('login'));
+    $this->get(route('subscribe'))->assertRedirect(route('register'));
+    $this->get(route('subscribe.checkout'))->assertRedirect(route('register'));
+    $this->get(route('subscribe.success'))->assertRedirect(route('register'));
 });
 
 test('users without subscription are redirected to paywall when accessing protected routes', function () {
diff --git a/tests/Feature/TransactionTest.php b/tests/Feature/TransactionTest.php
index 6bb15d59..7015ccc4 100644
--- a/tests/Feature/TransactionTest.php
+++ b/tests/Feature/TransactionTest.php
@@ -12,10 +12,14 @@ use App\Services\BudgetTransactionService;
 
 use function Pest\Laravel\actingAs;
 
+beforeEach(function () {
+    config(['landing.hide_auth_buttons' => false]);
+});
+
 test('guests cannot access transactions page', function () {
     $response = $this->get(route('transactions.index'));
 
-    $response->assertRedirect(route('login'));
+    $response->assertRedirect(route('register'));
 });
 
 test('authenticated users can access transactions page', function () {
@@ -76,7 +80,7 @@ test('authenticated users can access categorize transactions page', function ()
 test('guests cannot access categorize transactions page', function () {
     $response = $this->get(route('transactions.categorize'));
 
-    $response->assertRedirect(route('login'));
+    $response->assertRedirect(route('register'));
 });
 
 test('users can update their own transaction category', function () {
@@ -765,5 +769,5 @@ test('categorize page does not return transactions from other users', function (
 test('guests are redirected from categorize page', function () {
     $response = $this->get(route('transactions.categorize'));
 
-    $response->assertRedirect(route('login'));
+    $response->assertRedirect(route('register'));
 });