diff --git a/app/Services/Stats/ExperimentFunnelCollector.php b/app/Services/Stats/ExperimentFunnelCollector.php
index 4ff4ebdd..2a6bf9eb 100644
--- a/app/Services/Stats/ExperimentFunnelCollector.php
+++ b/app/Services/Stats/ExperimentFunnelCollector.php
@@ -9,7 +9,6 @@ use Illuminate\Support\Facades\Cache;
 use Illuminate\Support\Facades\Log;
 use Laravel\Cashier\Cashier;
 use Laravel\Cashier\Subscription;
-use Laravel\Pennant\Feature;
 
 class ExperimentFunnelCollector
 {
@@ -21,12 +20,13 @@ class ExperimentFunnelCollector
 
     /**
      * Per-variant funnel for the trial/pricing experiment. Users are attributed
-     * by the variant Pennant resolved for them — the same value the runtime
-     * served at checkout/paywall — so the report can't drift from what users
-     * actually experienced (including any QA override or a legacy bucket that
-     * predates the experiment). "Net active" is a live, non-refunded
-     * subscription — an exact, heuristic-free metric that is comparable across
-     * variants once each cohort clears its own decision window.
+     * by SubscriptionExperiment::bucket() — the deterministic crc32 split that is
+     * the single source of truth for assignment — over the in-window signups the
+     * query selects, so it matches the variant each user was served without being
+     * perturbed by the force_variant rollout hook (which pins every user to the
+     * winner once decided) or by Pennant store drift. "Net active" is a live,
+     * non-refunded subscription — an exact, heuristic-free metric that is
+     * comparable across variants once each cohort clears its own decision window.
      *
      * The funnel is assigned → activated → carded (subscribed) → net-paying:
      * "activated" = the user connected a bank or enabled AI, i.e. triggered the
@@ -111,10 +111,15 @@ class ExperimentFunnelCollector
                 'aiConsents as ai_consent_count',
             ])
             ->chunkById(500, function ($users) use (&$variants, &$missingPrices, $windows, $now, $monthlyEquiv, $costPerConnectionCents): void {
-                Feature::for($users)->load([SubscriptionExperiment::class]);
-
                 foreach ($users as $user) {
-                    $variant = Feature::for($user)->value(SubscriptionExperiment::class);
+                    // Attribute by the deterministic bucket (the single source of
+                    // truth in SubscriptionExperiment), not the resolved Pennant
+                    // value: the latter is short-circuited by the force_variant
+                    // rollout hook, which would collapse every user onto one
+                    // variant once a winner is pinned. Every queried user is
+                    // in-window, so bucket() equals the variant they were served,
+                    // and reading it avoids writing Pennant rows as a side effect.
+                    $variant = SubscriptionExperiment::bucket((string) $user->id);
 
                     if (! isset($variants[$variant])) {
                         continue;
diff --git a/tests/Feature/SendExperimentFunnelReportCommandTest.php b/tests/Feature/SendExperimentFunnelReportCommandTest.php
index c4111e7d..79d63cb3 100644
--- a/tests/Feature/SendExperimentFunnelReportCommandTest.php
+++ b/tests/Feature/SendExperimentFunnelReportCommandTest.php
@@ -174,6 +174,23 @@ it('computes connection cost, wasted burn and contribution margin', function ()
         ->and($control['activationToPaidRate'])->toBe(0.5);     // 1 paid ÷ 2 activated
 });
 
+it('keeps the A/B/C split even when a winner is forced, instead of collapsing onto one variant', function () {
+    // force_variant pins the runtime to one variant; the report must still show
+    // the real historical split, not attribute everyone to the forced winner.
+    config(['subscriptions.experiment.force_variant' => SubscriptionExperiment::PAY_NOW]);
+    $signup = CarbonImmutable::parse('2026-06-05');
+
+    experimentUser(SubscriptionExperiment::CONTROL, $signup);
+    experimentUser(SubscriptionExperiment::REDUCED_TRIAL, $signup);
+    experimentUser(SubscriptionExperiment::PAY_NOW, $signup);
+
+    $variants = app(ExperimentFunnelCollector::class)->collect()['variants'];
+
+    expect($variants[SubscriptionExperiment::CONTROL]['assigned'])->toBe(1)
+        ->and($variants[SubscriptionExperiment::REDUCED_TRIAL]['assigned'])->toBe(1)
+        ->and($variants[SubscriptionExperiment::PAY_NOW]['assigned'])->toBe(1);
+});
+
 it('warns instead of silently zeroing MRR when a paid sub is on an unmapped (rotated) price', function () {
     Log::spy();
     $signup = CarbonImmutable::parse('2026-06-05');