## What
Sends an automated follow-up email the day after a user finishes
onboarding but stays stuck on the paywall, asking why they didn't
continue and inviting a direct reply.
## Why
Users who connect a bank account during onboarding but never pick a plan
are permanently redirected to the paywall by `EnsureUserIsSubscribed` —
they finish onboarding and then can't access the app. This reaches out
to understand the friction and recover them.
## Who gets the email (the genuinely stuck cohort)
- `onboarded_at` is calendar-yesterday (`whereDate('onboarded_at',
today()->subDay())`)
- Has an active banking connection (`bankingConnections()->exists()`)
- No Pro plan (`hasProPlan()` is false)
- Hasn't already received this email (idempotent via `UserMailLog`)
Users **without** a bank connection are excluded: they fall through to
free access after seeing the paywall once, so they aren't stuck.
## How
- New `email:paywall-follow-up` command scans the cohort daily and
queues the job — scheduled `dailyAt('10:00')` Europe/Madrid in
`routes/console.php`.
- New `DripEmailType::PaywallFollowUp` (`paywall_follow_up`) +
idempotent send job following the existing drip pattern.
- Short, human Markdown email with an explicit `replyTo`
(`hi@whisper.money`) so replies reach a real inbox.
- Spanish copy added to `lang/es.json`.
## Tests
10 new tests (correct cohort matched; wrong day / no bank / Pro plan
excluded; no double-send; no-op when drip disabled). `pint` clean.
## Note
There was no existing user-scanning drip command (current drips dispatch
with `delay()` on `Registered`). Since "stuck on paywall" state isn't
known at registration time, a daily scanning command is the right fit.