docs(market-research): report template with Play links, citations, saturation
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# Market Research Report Template
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Fill every section. Write to `./work/market-research/research-<YYYY-MM-DD>.md`.
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Every number carries a source link. Every candidate carries 1–2 Google Play links.
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---
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@ -9,36 +10,39 @@ Fill every section. Write to `./work/market-research/research-<YYYY-MM-DD>.md`.
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## Run parameters
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- Angles this run: <categories / regions / niche lens chosen in Phase 0>
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- Focus argument: <the user's focus, or "none">
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- Sources: App Store RSS (<feeds/regions pulled>) + web search (<themes>)
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- Sources: Apple RSS (<feeds/regions>) + play.google.com charts (<charts>) + web numeric (<sources>) + Trends (<ok/fallback>)
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- Candidates after history exclusion: <N> (history had <M> prior suggestions)
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## Top candidates (ranked)
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| # | Name | Category | Clone | Market | Monet. | Niche | **Total** | Why now |
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|---|------|----------|------:|-------:|-------:|------:|----------:|---------|
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| 1 | … | … | 85 | 80 | 75 | 60 | **79** | one-line trend rationale |
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| … | | | | | | | | |
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| # | Name | Category | Play link(s) | Installs | Saturation | Clone | Market | Monet. | Niche | **Total** | Why now (cited) |
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|---|------|----------|--------------|---------:|-----------:|------:|-------:|-------:|------:|----------:|-----------------|
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| 1 | … | … | [Play](url) | 5M+ | 12 apps/4.2★ | 85 | 80 | 75 | 60 | **79** | trend +120% [src] |
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(At least 10 rows.)
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(At least 10 rows. Each Play link is verified live — HTTP 200 + package match.)
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## Candidate detail
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For each of the top candidates:
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For each top candidate:
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### <name>
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- **Package (if known):** <com.x.y or "to resolve">
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- **Play link(s):** [<package1>](url1) [, [<package2>](url2)] ← 1–2, verified
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- **What it does:** <1–2 sentences>
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- **Why now:** <trend signal: chart movement, news, dated incumbent…>
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- **Incumbents:** <who already does this and how weak/strong>
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- **Monetization:** <ads / IAP / subscription; ARPU note>
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- **Why now:** <trend signal with a number + source link>
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- **Incumbents:** <who, and saturation: app_count + avg rating from play.py count>
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- **Monetization:** <ads / IAP / subscription; ARPU figure + source>
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- **Evidence:** installs <n> [src], trend <pct>% [src], saturation <n> apps, ARPU <…> [src]
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- **Scores:** clone <>, market <>, monetization <>, niche <> → **total <>**
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- **Clone risk flags:** <heavy ML / native / content moat / none>
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## Recommended picks
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Top 3 to send to clone-app first, with one sentence each on why they lead.
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Top 3 to send to clone-app first, one sentence each on why they lead (cite the
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deciding number).
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## Next step
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The user picks one or more candidates; each chosen candidate is resolved to a
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Google Play package/URL and handed to the `clone-app` skill for full feasibility.
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The user picks one or more candidates; each chosen candidate already has a
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verified Google Play URL and is handed to the `clone-app` skill for full
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feasibility. Candidates whose Play link could not be verified are flagged
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"Play link unresolved" and skipped on handoff.
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